Marketing Plan. Brain Juice - 5221 Words

Brain Juice: Captivating Creativity and Rejuvenating the Brain Executive Summary BrainJuice, the singular product offering of Austin, Texas based AlphaWave Labs, came onto the market with very little promotion or marketing. Even after its entry into the market, the product has had little push from the firm itself to bolster sales or retain customers. The product is strong, as it is an all-natural alternative to prescription medication or energy drinks designed to help with focus. However, the strategy with which it has been marketed has almost failed to exist, necessitating an overhaul of the approach to increase revenues and secure enduring clientele. With promotional strategies amongst college campuses, more diverse customer†¦show more content†¦Thus, listed beliefs like â€Å"We believe America is on too many pharmaceuticals, most of which mask symptoms,† will be reworked to promote all-natural products, but not while judging the medicinal intake of others. The beliefs should focus more on BrainJuice, in asserting things li ke â€Å"We believe in the wholesome approach to treating attention difficulties with safe, all-natural products.† Moreover, the core principles of the company are all questions that the firm and the employees can ask internally to ensure quality and ethical standards. These core principles cover the areas of integrity, health, service, humility and play. The overarching idea that the company is responsible to the customer and to its investors in terms of success will remain relevant, even with a marketing plan in place, as the need to find a healthy medium between science, customer service and employee satisfaction cannot be understated. However, the focus on making it fun and playful needs to be replaced by a notion of being fulfilling or satisfying, as opposed to fun. AlphaWave Labs needs to be a desirable workplace, especially as the company continues to grow; however, the focus cannot be on fun if the company wants to remain viable amongst stiff competition with far m ore years of experience and far deeper pockets. Situation Analysis (SWOT)Show MoreRelatedConsumer Behavior : Building Marketing Strategies1246 Words   |  5 PagesMothersbaugh, and Mookerjee agree in their book, â€Å"Consumer Behavior: Building Marketing Strategies,† published in 2010 by The McGraw-Hill Companies in New York, that all marketing decisions are based on assumptions and knowledge of consumer behavior. Colour is a visual experience that we receive through our eyes. The world is shown in colour and this element it is the protagonist of many of our expressions. Moreover, our brain is programmed to react to colours. While perceptions of colour are somewhatRead MoreProject on Consumption Pattern of Soft Drinks7219 Words   |  29 PagesCONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES Guided By: Submitted By: Dr. Syamaprasad Datta Tamoghna Chatterjee (Professor) Roll No.: (0641471706) [pic] Certificate This is to certify that the project entitled â€Å"A Comparative study on consumption patterns of Soft Drinks and Fruit Juices† done by Mr. Tamoghna Chatterjee is an authenticRead MoreLiving with Attention Deficit Disorder Essay1453 Words   |  6 PagesLiving with Attention Deficit Disorder Attention Deficit Disorder (ADD) is a neurobiological disorder. Recent research shows that the symptoms of ADD are caused by a chemical imbalance in the brain. (Rebecca Chapman Booth) With ADD there is a flaw in the way the brain manages the neurotransmitter production, storage or flow, causing imbalances. It has been suggested that as many as 80 percent of ADD cases are the result of genetics with the remainder caused by toxins, trauma or illnessRead MoreComparative Study on Consumption Patterns of Soft Drinks and Fruit Juices6108 Words   |  25 PagesA COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced, With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters like: †¢ Changing consumption pattern †¢ Health factor †¢ StatusRead MoreFeasibility Study Report on Sugar Cane Juice3229 Words   |  13 PagesCane Juice Executive Summary Sugar Cane Juice Factory is one of the best industries for getting foreign earning in the short run. Basically sugar cane factory is a cottage industry but now it turning in to big industry. Because of its properties, facilities it is now gaining more and more interest of the world wide. The demand of sugar cane juice is increasing world wide. So, to meet the demand of foreign market, exporting firms are producing more sugar cane juice in newRead MoreCogave+Energy+Drink+Marketing+Plan7253 Words   |  30 PagesCogavà ©m | Agave ââ€" ¦ Coconut ââ€" ¦ Maqui Berry | | Cogavà © is an all-natural, healthy, and effective energy drink. The product strategy is defined in this marketing plan. | | Chad Rodriguez, Alvaro Alvarez, John Paul Mejia, Sabrina Casillas, Huda Tanjung | 5/26/2011 | | Table of Contents I. Executive Summary 3 II. Company Analysis 3 Mission Statement 3 Company Location 3 III. Situational Analysis 3 External Market Environment 3 Economic Environment: 3 TechnologicalRead MoreMkt 421 – Marketing Plan - Pepsi B Energy Marketing Plan: Phase One7759 Words   |  32 PagesMarketing Plan STUDENTS MKT 421 University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This newRead MoreHorror Restaurant5274 Words   |  22 PagesService: Bones n Brains --- A Horror Restaurant Service Is: The motto is FUN FOR THE YOUNG DEVILS†. The horrifying environment. Dracula, Vampires, and others at your service. Foods with a new touch and names. Amazing way of serving food. Offering a unique and affordable way of celebrating special occasions. Objective Of The Project (Mission): A new, impressive way of capturing the target market with the help of perfect marketing mix. Finding and definingRead MoreEssay about Social Consumerism: McDonalds2255 Words   |  10 Pages BEYOND THE GOLDEN ARCHES: A McDonalds Marketing Breakdown That night in my motel room I did a lot of heavy thinking about what I’d seen during the day. Visions of McDonald’s restaurants dotting crossroads all over the country and world paraded through my brain. (Ray Kroc) Kroc’s aim for McDonalds was far more than fulfilled. Today, it is the leading global food service retailer with 34,000 local restaurants serving nearly 69 million people in 119 countries. There areRead MoreHolistic Approach14986 Words   |  60 Pagesfurther asserts that this will also affect secondary illnesses without treatment due to the strengthened immune system. Holistic therapy attempts to alleviate the underlying causes of disease. The holistic approach is a specific holistic treatment plan for each patient according to his or her individual needs. These therapies go beyond standard care for illness. The Holistic Approach: According to The National Center for Complementary and Alternative Medicine, there are three standard approaches

Beowulf, The Warriors, And Their Belief System - 926 Words

Beowulf is an epic poem that has been handed down orally for centuries, but was finally written down in the eighth century. It is the story of an epic hero, named Beowulf, who travels with his men, the Geats, to conquer the many beasts who terrorize the lands of the Danes. The scops describe Beowulf as â€Å"greater and stronger than anyone anywhere in this world†(110-111). This example shows one of many qualities that make Beowulf the epic hero that he is. He uses his strength to demonstrate both the dedication and bravery needed to bring peace and justice to the people who have been terrorized for such a long time. Cultural elements exemplified in Beowulf occur in the aspects of the mead hall, the warriors, and their belief system. The first element occurs in the description of the mead hall. Right before Beowulf’s epic battle with the beast, Grendel, who has taken over many of the Dane’s possessions and has killed hundreds of men, we glimpse what life is like for the Danes when they were able to live in peace. The scops say the mead hall is â€Å"gold shining†(239) and has â€Å"beautiful walls; shaped and fastened with iron inside and out, artfully worked†(295-297) and is filled with the â€Å"harp’s rejoicing call and the poets clear songs†(4-5). Through this description, we can imagine that the Danes are a powerful and bold people. They are powerful by being able to build and retain a mead hall adorned with gold; they are bold because their mead hall is always filled with the joyousShow MoreRelatedThe Power of Faith in the Poem, Beuwulf1425 Words   |  6 Pagesby proof then one can attribute it to devotion and divine intervention. Did Beowulf achieve his victories because of his warrior skills, or because of that divide intervention? In the poem, Beowulf, this idea is brought up throughout when Beowulf is successful in his battles. According to the epic poem, it is God’s intervention that helped Beowulf. In other words, Christianity is interrelated with other ideological systems in the text such as chivalry and paganism. Furthermore, it is also indicatedRead MoreThe Religious Principles Of Beowulf1236 Words   |  5 PagesSyncretism is defined as the combination of different beliefs or practices. This term is an important topic within Beowulf, since the poem has obviously united two religious principles. Beowulf is dedicated to expressing and explaining the Germanic heroic code, but there are specific moments when Christianity and paganism over laps. Though Paganism focuses on victory, honor, and masculinity the author manages to add the act of forgiving your enemies, the significance of the monsters within the poemRead MoreThe Heroic Significance of Christ in The Dream of the Rood Essay978 Words   |  4 Pagestraditional Anglo Saxon beliefs of heroism with the image of Christ on the cross allows the poet of The Dream of the Rood to effectively communicate the benefits of Christianity to pagan warriors. By comparing characteristics, duties, and treatment of heroes in Beowulf and the Battle of Maldon to the depiction of Christ in The Dream of the Rood, it becomes evident that the image of Christ is altered to mirror that of heroic warriors. Through this melding of heroic beliefs and Christianity, the poetRead MoreBeowulf Is The Oldest Recorded Poem1328 Words   |  6 PagesThe epic poem, Beowulf, is the oldest recorded poem in English and at 3200 lines long, comprises roughly ten percent of the surviving poetry in Old English. Although written in this language, Beowulf focuses on the feats of the poem’s namesake Beowulf, a Geatish prince, and the invading Germanic tribes in Denmark. Understood early on in the poem, these tribes have a lengthy and powerful warrior culture; a culture heavily influenced by heroic virtues, blood vengeance, and paganism. Along with theseRead MoreThe Role Of Government In Beowulf And King Arthurs Society1629 Wo rds   |  7 Pages Although the role of the government found in Beowulf and in King Arthurs societies had basically the same functions (to protect the people from invasion and provide safety and order within the community), each government was set up with some drastically different ideologies. The ideologies that perhaps governed the formation of each government were defined easily by the time periods in which each work was written. Both governments describe leaders (Kings) who are honorable and kind to their peopleRead MoreBeowulf Battle Comparison1293 Words   |  6 PagesHonors 9-21-17 Beowulf Battle Comparison In his three major battles, Beowulf fights for many different reasons. His motivation varies, and as he grows older and wiser his attitude toward these battles also changes. Throughout the epic, Beowulf bradoshously beats Grendel, then more methodically murders Grendel’s mother, and with his last breathes humbly hollers for help to slay the dragon. This shows that Beowulf’s early focuses of glory and riches changes as he becomes a weathered warrior acknowledgesRead MoreThe Importance Of Heroism In Beowulf1073 Words   |  5 PagesBeowulf is a classic, epic story which theme focuses on good versus evil, â€Å"Beowulf is essentially a heathen poem† (Bodek) said F.A Blackburn because it consists of elements drawn from Anglo-Saxons culture before they were converted to Christians. It is tidily divided into three parts; The battle with Grendel, The battle with Grendel’s mother and the battle with the Dragon. The poem deals with Germanic forebears, the Danes, the Geats and the Swedes. This story features a super-strong warrior BeowulfRead MoreCanterbury Tales And Beowulf Essay1373 Words   |  6 PagesThe stories of Beowulf and The Canterbury Tales are two that have been compared for centuries. Based in two different time periods, both novels describe religion, loyalty, and distinguish social classes through characters. In the novel Beowulf, the character Beowulf is known as the â€Å"hero of all heroes,† strong, courageous, and a warrior who is willing to risk his life for his ideals. In The Canterbury Tales, there are twenty-four tales describing characters from a knight to a monk’s tale. As theRead MoreThe Merging of Cultures in Beowulf 1410 Words   |  6 Pagesstory of Beowulf represents the merging of two cultural belief systems: paganism and Christianity. Historically, the Anglo-Saxon culture was based upon pagan practices- idolatry, worship of many Gods and a specific warrior’s code of conduct. Beowulf was born of this culture as a legend passed down through centuries by oral tradition until shortly after their conversion to Christianity. It was finally preserved in written form by an obviously Christian author in an attempt to unify the two belief systemsRead MoreKeeping Briton’s Religious Origins Alive through Ancient Literature1129 Words   |  5 Pages Furthermore, the persistence of these religious genres is evidenced in ancient literature such as Beowulf, The Myth of Arthur’s Return, or Diedru and the Exile of the Sons of Uisliu, as they retained remnants of origins of the Britons’ religious beliefs. In Beowulf, King Hrothgar, the ruler of Danes, is troubled by the rampages of a demon named Grendel. Fortunately, a young Geat warrior, Beowulf, travels from his own kingdom across the seas, to Heorot Hall offering his assistance with the pest

Brand Management Wellbeing Company

Question: Discuss about theBrand Managementfor Wellbeing Company. Answer: Introduction The study focuses on the marketing analysis of an Australian cereal product known as Weet Bix. Weet Bix from the long time is classified as the long standing product in the market not only in the market but also outside the Australian market. The brand has gained a reputation in the Australian market and has recognised as the product of choice by the Aussies. The study will focus on the product life cycle stages of the primary product of the company Sanitarium Health and Wellbeing Company. The companys most popular product Weet Bix is a low sugar and high fibre breakfast biscuit that is popular among the markets of Australia and New Zealand. In the product life cycle stages, Weet Bix is described in a proper way so that the company can formulate proper strategies to compete its attention in the market. In the competitor analysis, Weet Bixs competitors will be known that will help in building market strategies that will increase its brand image as well as market share as a whole. The perceptual map of Weet Bix will help to know the market positioning of it along with its other competitors in the market in terms of certain parameters. Product Life Cycle Stage Weet Bix is considered as the iconic healthy breakfast food among the population of Australia and New Zealand. The company has a unique sponsorship in terms of increasing market popularity. The cost based pricing of Weet Bix is related to maintain the sustainability of the brand. Weet Bix is recognized as one of the best option for breakfast for the persons who are willing to lead a positive life style. However, it can be said that the product falls in the maturity stage of the product life cycle stage (Bilir, 2014). The product life cycle stage consists of four stages such as introduction, growth, maturity and decline. The introduction phase of Weet Bix was characterised as less popular product with lower brand image and brand reputation. The price of the healthy cereal biscuit was also initially low in order to enter into the market while gaining recognition from the target customers of Australia. However, product life cycle of Weet Bix will help the company to build strategies that will help in increasing brand awareness as well as sales of the product while increasing the revenue of the company (Yang, Ryan Zhang, 2014). It can be said that the marketing strategies of the products in the four strategies of product life cycle stages are considered as different because the timeline of the products are different and the market conditions are different. It can be said that the market share of Weet Bix in different stages of product life cycle is different due to varied market conditions as well a s varied consumer responses. In the growth stage of the product life cycle, WeetBix has gained the total industry sales revenue (Karniouchina et al., 2013). However, it can be said that the total profit of the industry can be achieved in terms of the total sales of Weet Bix in the market. Weet Bix in terms of its market capture and brand recognition has reached to a level that the company has to introduce many versions of the products not only for the adults but also for the kids. In the maturity stage of the product life cycle, it can be described that, the Weet Bix has a market reputation along with a wide recognition and acceptance towards the target customers. The profitability of the company as well as the product integration and introduction of new features in the product can be a way out while increasing the sales that have been considered as levelled off (Chang, Lee Chen, 2014). However, it can be said that the different types of add on characteristics of the product will increase the brand popularity and the price is kept in reasonable along with the standard quality maintenance. As Weet Bix belongs to the maturity level, hence it can be said that occasional advertisement is essential for the vital promotion of the product. The target of the company is to st op the product for becoming into the decline stage, which is quite dangerous (Gmelin Seuring, 2014). The brand popularity of Weet Bix is not only popular in the different parts of Australia but also in New Zealand also. It is known as the budget friendly health biscuit that will use cost based pricing method while supporting its branding activities. It can be said that the health biscuit of Weet Bix is the most popular breakfast cereal for almost 30 years of its establishment. It has been accepted the fact that the company has potential buyers and is accepted by the people of all categories. The main target of the company is to stand apart against its competitors in the matured stage of product life cycle. The sales of Weet Bix is being levelled off (Hollensen 2015). Competitor Competitor analysis is an important aspect of every brand in order to sustain their position in the market. It can be said that the cereal market of Australia is trending and is captured by many brands. The consumers of Australia have a number of options in terms of choosing healthy breakfast cereals (Jian, Cai Chen, 2017). The population of the country is very health conscious and are choosing products that are healthy and do not contain fat and calorie oriented. Competitor analysis of Weet Bix is essential in order to formulate marketing strategies that are essential for the increase of substantial market share and brand equity in the Australian market (Dinnie, 2015). A company has to create an image in the market so that they can implement the market strategies of the competitive advantage. Competitor analysis of Weet Bix consists of two aspects such as direct competitors and indirect competitors. Direct competitors consist of the companies, which are responsible for the direct c ompetition with the parent company Sanitarium. The competitors of Weet Bix are Kraft Foods, Kelloggs and Dick Smith Foods. The brands of these companies are Kelloggs Corn Flakes, Crunchy nut, Coco Pops, Nutri Gain, All Bran, Uncle Tobys, Carbans, Plus, Canstar Blue, etc (Grant, 2016). However, it can be said that direct competitor companies of Sanitariums Weet Bix are Uncle Tobys Plus Range and Kellogs Nutri gain cereal. It can be said that the brand image and brand reputation of Kelloggs in Australia is more than that of Weet Bix. The sales of Kelloggs in the year of 2010 are recorded as 12.4 billion. The Australian culture and tradition in the Australian households are recognised as the main criteria of choosing products. The main criteria is the health benefits of the products sold in the market (Peng Liang, 2016). The major strength of the company is its dominant position in almost 17 countries of the world along with the manufacturing plants, distribution channels and retail outlets. It has a spread over 180 countries. The strong emphasis of Kelloggs in maintaining an environmental and social responsibility to the community. However, on doing a competitor analysis, it can be said that the products of Kelloggs are higher priced compared to the price of health biscuits of Sanitarium. It is recognised as one of the weakness of the company because it will determine the shopping attributes of the consumers (Jian, Cai Chen, 2017). Competitor analysis is essential in order to formulate segmenting, targeting and positioning of the product in the market. However, it can be said that it is tough for Weet Bix in order to gain the position of Kelloggs in the Australian and New Zealand market. The position of the rival brands determines the current marketing attributes of Weet Bix in the market. However, in the market of healthy cereal biscuits in the Australian market that has much popularity (Pahnke et al., 2015). It is the reason of the product expansion of the company in the genre of different types of health biscuits. The health biscuits will develop many strategies based on the competitor analysis in order to create a market reputation as well as sales in the market. The numbers of competitors are increasing day by day hence, they should develop their brand to compete with the rival products of the country (Chen, 2014). Perceptual Map Perceptual mapping is the technique used by the companies while positioning the brand in the market. In this context it can be said that the perceptual mapping of Weet Bix is formulated which is based on certain attributes such as great tasting, less great tasting, low nutritional benefits, high nutritional benefits, etc. In terms of competition of the different types, brands present in Australia it can be said that the position of Weet Bix of Sanitarium falls under the category of high nutritional benefit with less great tasting. On the other hand, the products of Kelloggs have great tasting but they have low nutritional benefits (Mojtahed et al., 2014). Though Weet Bix has a high nutritional value, but they have a taste that does not match with the level of Kelloggs. The company can has different types of other products also that have different variants. Weet Bix has a reputed position in the Australian company. The perceptual map of the brand helps in the market positioning of the company in comparison to the different products of reputed brand in the Australian market. Perceptual map is the key of formulating marketing strategies of the company in order to position it in the market (Krawczyk Xiang, 2016). However, it is to be recommended to the company that the brand must enhance their taste in their different kinds of products in the company. Improve in the taste will help in attracting the different kinds of customers towards the health biscuit. There is also a point that usually health products are not good in taste. But due to competition in the market, the brand must improve their taste in order to attract more customers towards it. There are different kinds of brands that are present in the Australian market that has good tasty products with minimal health benefits (Bass et al., 2016). The company is focused with different health attributes but misses in the taste. It is one of the weakness that Weet Bix must consider in order to make them market rea dy. However, the reputation of the brand is also a plus point that will help in the different types of customer retention and gaining market share in Australia. Uncle Tobys Plus Range is the most popular product in this category that consists of the attributes that are acceptable by the customers and they are the consumers number one choice in terms of healthy breakfast meals for the Australian consumers (Deegan et al., 2014). Conclusion It can be concluded that Weet Bix is a popular breakfast cereal that has a market reputation in the Australian market. It can be said that in the stages of product life cycle, Weet Bix comes in the maturity stage. The competitors of Weet Bix have strong market dominance as well as different types of variants of the products. It is to be recommended that the brand must perform marketing activities that are relevant to the company as well as to the market position of the Weet Bix. The promotional strategies of Weet Bix are responsible for building the market reputation as well as the market positioning of the companies. The perceptual map of the Weet Bix is responsible for the formulation of market positioning of the brand in terms of few parameters. The parent company of the brand has many other products that are similar to the Weet Bix healthy biscuits. The new attributes of Weet Bix must be included in a way so that they can increase the popularity of the product in the Australian m arket. Traditional advertisement as well as the digital advertisements is to be focused but not as much increased level as the product is at maturity stage. References Bass, S. B., Wolak, C., Greener, J., Tedaldi, E., Nanavati, A., Ruppert, K., Gordon, T. F. (2016). Using perceptual mapping methods to understand gender differences in perceived barriers and benefits of clinical research participation in urban minority HIV+ patients.AIDS care,28(4), 528-536. Bilir, L. K. (2014). Patent laws, product life-cycle lengths, and multinational activity.The American Economic Review,104(7), 1979-2013. Chang, D., Lee, C. K. M., Chen, C. H. (2014). Review of life cycle assessment towards sustainable product development.Journal of cleaner production,83, 48-60. Chen, K. Y. (2014). Improving importance-performance analysis: The role of the zone of tolerance and competitor performance. The case of Taiwan's hot spring hotels.Tourism Management,40, 260-272. Deegan, K. C., Holopainen, U., McSweeney, P. L., Alatossava, T., Tuorila, H. (2014). Characterisation of the sensory properties and market positioning of novel reduced-fat cheese.Innovative Food Science Emerging Technologies,21, 169-178. Dinnie, K. (2015).Nation branding: Concepts, issues, practice. Routledge. Gmelin, H., Seuring, S. (2014). Achieving sustainable new product development by integrating product life-cycle management capabilities.International Journal of Production Economics,154, 166-177. Grant, R. M. (2016).Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Jian, X., Cai, S., Chen, Q. (2017). A study on the evaluation of product maintainability based on the life cycle theory.Journal of Cleaner Production,141, 481-491. Karniouchina, E. V., Carson, S. J., Short, J. C., Ketchen, D. J. (2013). Extending the firm vs. industry debate: Does industry life cycle stage matter?.Strategic Management Journal,34(8), 1010-1018. Krawczyk, M., Xiang, Z. (2016). Perceptual mapping of hotel brands using online reviews: a text analytics approach.Information Technology Tourism,16(1), 23-43. Mojtahed, R., Nunes, M. B., Martins, J. T., Peng, A. (2014). Equipping the constructivist researcher: The combined use of semistructured interviews and decision-making maps.Electronic Journal of Business Research Methods,12(2), 87-95. Pahnke, E. C., McDonald, R., Wang, D., Hallen, B. (2015). Exposed: Venture capital, competitor ties, and entrepreneurial innovation.Academy of Management Journal,58(5), 1334-1360. Peng, Y. S., Liang, I. C. (2016). A dynamic framework for competitor identification: A neglecting role of dominant design.Journal of Business Research,69(5), 1898-1903. Yang, J., Ryan, C., Zhang, L. (2014). Sustaining culture and seeking a Just Destination: Governments, power and tensiona life-cycle approach to analysing tourism development in an ethnic-inhabited scenic area in Xinjiang, China.Journal of Sustainable Tourism,22(8), 1151-1174.

Triple Bean Balance Essays - Laboratory Equipment,

Triple Bean Balance TRIPLE BEAM BALANCE The triple beam balance is a rugged, inexpensive weighing instrument. It is named for the three beams which carry weights.A. The middle beam reads only in 100 g increments.B. The far beam reads only in 10 g increments.The weights in each of these must always sit in a notch. They cannot be placed at arbitrary points on the beam.C. The weight on the front beam can be placed to read continuously from 0 to 10 grams. The Triple Beam Balance is a typical mechanical balance.It has a beam which is supported by a fulcrum. On one side is a pan on which the object is placed. On the other side, the beam is split into three parallel beams , each supporting one weight. In measuring the weight of an object, rather than adding additional weights, each of the three weights can be slid along the beam to increase their lever arm.It works just like a tetter-totter. If you have two people of unequal weight, the heavier person sits closer to the fulcrum to decrease their lever arm. Making a WeighingIn measuring the mass of any material ,you must always make............................................. two weighings!If you use a container to hold the material, you must first weigh the empty container. This weight is called the tare of the container. Then you weigh the container with the material in it. The difference between these two weighings is the mass of the material.In weighing an object directly on the pan, you must still make two weighings. The first of these is to weigh the empty pan! This must be set to read 0.00 g. The triple beam balance has a little knob under the pan which you screw in or out to set the empty balance to read exactly 0.00 g.So, in weighing an object directly on the pan, you must first Zero the balance. Only if the balance is properly zeroed, will it weigh the object correctly. The front beam is graduated in one gram units 0-10 (see numbers). Each one gram interval is further divided into 10 spaces or .1 gram. When the weight is carefully placed, its position can be estimated to .01 or .02 g.In reading any graduated scale....You read not only to the smallest graduation mark but estimate between the graduation marks.This is called reading the scale to the proper number of Sig Figs. Science

Analysis of Television advertising Essays

Analysis of Television advertising Essays Analysis of Television advertising Essay Analysis of Television advertising Essay Advertising is a strong part of todays society whether it is for a product or charity. It appears everywhere from shop front windows, bus stops to the television. Advertising affects most people as it often affects what people wear, behave and purchase. By advertising a company can sell a product easily and soon makes it in fashion. Many adverts appeal to different people. One of the people who are most effect by advertising is teenagers and children. They feel the need to constantly improve their image and look good in front of their friends. In this essay I will be comparing two television adverts. The two adverts that I have chosen to compare are from two charities; Children in Need and Cancer Research. The first advert was shown on the night of Children in Need as a plea for money to go towards their charitable work. The second is shown regularly on Television is about Cancer Research and how they need donations to help people like you and me. Although these adverts are different they both portray similar techniques in order to get the audience to react. In this essay I shall look closely at both these adverts and highlight these similarities. In the advert from Cancer Research the story line is portrayed using flashbacks of two particular people. The first used is of a boy, getting ready for school, looking in the mirror whilst doing his tie up.  Whilst the boy is looking in the mirror, an image of what the audience presumes is his mum, appears. She is shown in the mirror to be behind the boy and says Dont forget your hankie in a very loving way. As the boy concentrates harder on the mirror this image fades and he stretches out his hand as a sign of sadness and longing for his mum. The second is of a mother in her bedroom with her daughter on the bed behind. She too is looking in the mirror, but getting ready to go out with friends. Her daughter says You look great mum. At this the mother realises how precious her daughter is to her and she gives her hug.  In the advert from Children in Need instead of a story line there is a statement asking for money. This advert consists of many children of a different race and background. It is shown as a plea in with each child saying a few words of this. The camera switches from one child to another in quick succession. In both of the adverts the main characters are children. In the advert from Children in Need children are the only people shown. However, in the Cancer research it features both mothers and their children. Each charitable advert gets across its message by using or showing pictures of the people it helps. In the Cancer Research advert a voice over is used. This is of an adult talking about how donations are needed to fund the charity. By using an adult it shows that Cancer Research helps both adults and children in work it does. In contrast the advert from Children in Need shows just children, as this is mainly the only people the charity focus on. Throughout both adverts repetitive Images are also used. This gives the charity greater credibility to the campaign and allows the audience to acknowledge/ remind them of something they have seen before. In the Cancer Research advert this techniques is used to show something from a different persons point of view. The first image is of a boy, looking in a mirror, remembering how precious his mum was to him. This is shown when an image of his mum appears and acts in an affectionate way, towards the boy. The second and the repetition is of a mother looking to into a mirror reminding herself of how much her daughter means to her. The Children in need advert uses the repetition of a black background to convey a particular message. The use of the same background, against each child who is talking, could suggest to the audience that each child they see is equal and deserves the same benefits.  By using repetition in an advert it allows the company or charity in this case to portray its message from different viewpoints and or reinforce this message.

An Ethical Review Essay Example

An Ethical Review Essay Example An Ethical Review Essay An Ethical Review Essay SYNOPSIS In the imagination of â€Å"the not-too-distant† future of our world, the movie Gattaca by Andrew Niccol revolves around the technological advancement of genetics that allows society to eliminate almost all possibilities of defects in the newborns. However, Vincent Freeman, the protagonist, is a product of the obsolete method of conceiving and was born with a number of dysfunctions. He is determined to be an astronaut but with his â€Å"imperfections†, he has zero chance. Strong-willed and unrelenting, he assumes the identity of Jerome Morrow, crippled by an accident and is willing to help Vincent. Armed with DNA samples from Jerome, Vincent is in the quick run towards achieving his goal. In a sudden turn of events, the Mission Director is murdered and Vincent sloppily leaves an eyelash at the scene. He has to figure out a way to avoid stirring any suspicions, pass all DNA tests and hope that he can still follow his dreams. STAKEHOLDERS One of the stakeholders is Vincent Freeman. He has to take extreme measures in order to pursue his dream. Any slight mistakes would jeopardize his mission. Director Josef is also a stakeholder because after the murder of the Mission Director, he misleads the investigation held to avoid being a suspect himself. Another stakeholder is Jerome Morrow. As he â€Å"lends† his identity to Vincent, he could be convicted for being an accomplice of Vincent if the authorities ever discover his act. CHARACTERS AND THEIR ETHICAL DILEMMA The main villain in the story is Director Josef because he committed a murder for self-interest. Director Josef was in an ethical dilemma as he was about to murder the Mission Director. The Mission Director was going to abort the mission to Saturn’s 14th moon, Titan. To ensure that the mission will continue, Director Josef challenged his own ethics since he was also genetically engineered, claimed of not having any strains of violence in his genome. Vincent Freeman, the hero, was in an ethical dilemma when he requested the help from German, the man that introduced him to the original Jerome Morrow. He knew that he was breaking the law by doing so but he did what he had to do in order to pursue his ambition. ________________ ETHICAL ISSUES There are a number of issues that can be pointed out in the movie Gattaca. The main issue is the discrimination of a person by only the judgment of the genetic information in one’s DNA. People that are born naturally are considered inferior to the ones that are genetically engineered. This can be clearly seen in the life of the main protagonist of this story, Vincent Freeman. Vincent was born after the supposed outdated way of conceiving by his mother. With defects such as highly probable heart failure, among other complications, even his father thought that Vincent was not worthy of his name, Antonio. In fact, the name was given to Vincent’s brother, Anton, who was genetically superior to Vincent. Vincent’s earlier part of life was not too pleasant because even his own parents did not give any support when he showed a great interest in space odyssey. During the job interview, though he was fully prepared with all his knowledge of space navigation and physical sk ills, he was rejected because of his genetic inferiority. At Gattaca, those who are considered lesser in rank are only employed as janitors to tidy up the place while the rest are given the opportunity to work in Gattaca itself. Another issue ensues when Director Josef murdered the Mission Director. He committed the crime in order to ensure that the mission to Titan would still continue and he would live to see it. The investigation on the murder was led by none other than Vincent’s own brother, Anton. When an eyelash that belonged to Vincent was caught in the DNA sweep done by the police, he approached his brother and offered him protection before he was discovered, perhaps as an act of benevolence. The issue arises as this happens because it shows that even an officer of the law could sway from his own duty. According to John Rawl’s Veil of Ignorance, Anton should be fair by apprehending Vincent although they were brothers. Another issue to be pointed out is based on the character of Irene Cassini. She was the one that initially had a suspicion on Vincent about his true identity, especially when the Mission Director was murdered. When she discovered that Vincent was only posing as Jerome Morrow, it was already too late as she was already falling in love with him. As a law abiding citizen she should have gone to the police on her discovery. Instead, she kept it a secret and she even helped Vincent to conceal his true identity. Even though there are lot of legal issues that can actually be seen but the most important one to be clarified is when Vincent went to get help from German. He was aware that by assuming the identity of Jerome Morrow, he was in an obvious breach of the law. However, he still proceeded with the plan and went through the complicated procedures in order to cheat through the DNA tests that are constantly conducted in Gattaca. ________________ CONSEQUENTIALISM Consequentialism is a philosophy emphasizing that an act is considered ethical if the good consequences trumps the negative consequences. The villain, Director Josef committed a serious crime when he murdered the Mission Director. According to the consequentialist point of view, his action is ethical because as a result of it, the mission to Titan was able to be carried on. The hero, Vincent was also able to go on the mission and at last fulfil his dream. The action of Director Josef can be considered as an act of egoism but ultimately it bought enough time to ensure that the mission would proceed as it should be. By sacrificing his own liberty, he was able to give more benefits than burdens to others. In other words, his act of supposedly in self interest was actually an act of altruism, though it was still a crime. In fact, retributive justice was served at the end of the story as the police finally found out that Director Josef is the true culprit behind the murder of the Mission Director. DEONTOLOGY Deontology differs from the philosophy of consequentialism. Deontology focuses more on the rights or duties that motivate the decision or action rather than its consequences. The hero, Vincent Freeman assumes the identity of Jerome Morrow in order to infiltrate Gattaca and become an employee there as a navigator. He defied the law that clearly forbade a man of his stance to be on the list for the mission to Titan. From a deontologist point of view, Vincent is considered unethical because his rights or duties did not allow him to do such things just for the sake of his dreams. Although his action did no harm to others, from a deontologist point of view, it is considered very unethical. The law only allowed him to go as far as being a janitor at Gattaca. His job was only to clean the floors of Gattaca as he should, based on his DNA inferiority. Although he had known almost everything on space navigation by heart and had enhanced his physical skills, he had no rights to join the space p rogram, let alone be a navigator for the trip to Titan. It was not in his supposed job description. Clearly, his ambition does not justify his actions whatsoever. GOLDEN RULE The Golden Rule can qualify as a universal principle that requires us to treat others the way we want others to treat us. If I were to be in Director Josef’s position, I would not have murdered the Mission Director. I would have had a proper meeting with the Mission Director to sort things out professionally about continuing the mission to Titan. I would reason him out and try to talk to him without resorting to violence. I would have thought that the Mission Director might have a wife and kids of his own and I would not have their husband and father to leave them just like that. Furthermore, if I was the villain, even if I did commit the murder, I would immediately surrender myself to the police. The guilt of doing such cruel thing would destroy me if I just keep it just to myself. I had taken another person’s life it is truly unforgivable. Just by remembering the face of the person that I murdered would keep me up all night for the rest of my life. What if he did have his own family? How would they respond to such a horrible mishap that I was responsible for? Who would be responsible to take care of them? Imagine if someone else would do the same to me. My family would be left with no one to take care of them. Just because I made a horrible mistake, a lot of people are going to suffer. Plus, the act of taking another person’s life is up to God, the almighty Creator. Furthermore, I would be most ashamed towards my colleagues that I have been working with for many years. They would think that there maybe someone else just like me that would commit such crime to them. They would be very suspicious of everyone around them. The workplace will seem to be unsafe for them. Besides that, I am very ashamed to all members of the possible crew to Titan especially Vincent because I know how much he wanted to fly into space land on Saturn’s moon. My action might not result to the continuation of the mission but rather to an immediate halt altogether as the Mission Director was supposed to lead the whole expedition. As the Golden Rule would suggest, if I want others to hear me out and do as I say, I would have to hear and do as what they may say. Maybe none of the tiresome events would even have to happen and with much luck the trip to Titan can be continued without resorting to violence. ________________ LESSONS From what I have observed from the movie, people can go to very much extreme measures in order to achieve their goal. However, we must not do something that can harm or affect the lives of others in a bad way. We should actually be more prepared to handle hard situations in a correct and a proper way by ourselves. Irene Cassini is a good example of this. She was not genetically engineered and yet she managed to get into Gattaca. Vincent was not too patient about it and he resorted to unlawful measures like assuming another person’s life. Even if he did not get into Gattaca, he should be thankful that he had a job. I learned from this movie that there are vices that we should avoid and there are virtues that we should follow. Besides that, I learned that we must not discriminate others that are different or less fortunate than us. Discrimination comes in different forms such as age, sex or ethnicity. There are others that may have better skills or knowledge than us but just because they are different than us we should not mix with them. We should put aside our differences and find out what we have in common so that we can all work together as a good team. Vincent’s persona was a splendid example of what reality is like for us. A most valuable lesson indeed: Do not judge a book by its cover. Next, in our everyday endeavour, we should always use our aql before we do anything and think of all the consequences of the action that we were about to do. The benefits and burdens should be identified, whether it is for us or for other people. I also learned that every action will not go unjustified, whether it is distributive, compensatory or retributive justice from God. By the God’s will, the vices will be punished and the virtues will be handsomely awarded, if not now, in the afterlife. I also learned that parents should not be selective of how each of the children are treated. They all must be treated as equally as the others. Unhappy childhood could result to many complications as they grow up so it is up to the parents to make sure that they children are in the right track. Lastly, we should not practise the syaitaniyyah behaviour such as selfishness and lying because it can affect our lives in a bad way. We should also try to avoid doing things like altering our genetic codes just to be more superior because we would be changing how God intend us to be and that is sinful.

What cluster allocation does, how it does it, why it is useful and how Research Paper

What cluster allocation does, how it does it, why it is useful and how does it differ from the traditional portfolio allocation - Research Paper Example The scheme treats the cluster as the sampling unit and conducts an analysis on the population of clusters. Consequently, the procedure reduces the cost of examination by increasing sampling efficiency. Clusters include geographical area and often the examiner treats various respondents or subjects within a local area as a cluster (Atzeni 40). Furthermore, the examiner increases the total sample size to establish equivalent accuracy in the estimators. The findings of the observation of any of the selected sample may not present an accurate highlight of the whole population, but they are mainly close to the actual behavior of the study subject. How cluster allocation functions The model is a sampling technique utilized when â€Å"natural† but uniform groupings are evident in a statistical population. In cluster allocation, the researcher assumes various steps in defining the sample population or constituents instead of selecting all subjects from the whole population. The examin er divides the entire population into various clusters from which he or she selects a random sample of groups (Karuri and Rainer 30). Consequently, the examiner gathers essential information from the random sample of elements in each selected group. One may evaluate every element in the selected groups or may select subsamples of fundamentals from each group. The procedure is motivated by the need of reducing the aggregate cost of the analysis. The scheme demands elements within a group to be heterogeneous while presenting homogeneity between group means. Furthermore, each cluster should be a subunit of the entire population. Clusters should also be mutually restricted and jointly exhaustive. This enhances systematic examination while minimizing sampling errors (Atzeni 37). The analyzer may utilize a single-stage cluster approach or two-stage cluster model in his or her analysis. In the single-stage scheme, one uses all elements from each selected group. However, in the two-stage cl uster model, one conducts random sampling on the elements from each of the selected group. Often, cluster allocation is only applicable when groups are approximately of the same size. In situations where the clusters have varying sizes, the examiner may combine clusters to make them assume relatively similar sizes (Karuri and Rainer 32). Usefulness of cluster allocation Cluster allocation is useful in reducing the amount of funds used in the examinations. The cluster allocation procedure provides the examiner with the opportunity of concentrating resources on the few randomly selected groups instead of evaluating the entire population. This makes the examination procedure less costly, simple and fast. Particularly, the model reduces traveling and listing cost, which are the major finance consuming procedures in sampling. For example, compiling statistics about each household in a city would be challenging, while compiling statistics about various blocks of the city would be easier. In such a situation, the traveling and the listing efforts will be reduced considerably (Karuri and Rainer 53). The procedure is essentially useful in minimizing the potentially large estimation errors in diversification analysis (Geotzmann & Wachter 271). The procedure applies the concept of mean-variance in examining essential elements. The mean-variance model evaluates a set of subjects’ weights across assets, which establishes the highest probable return for each specific level of investor risk. Developing target groups enhance the accuracy of the procedure because one can conduct a detailed examination. Furthermore, the model provides an effective procedure of evaluating large populations (Geotzmann &

Communication Barriers Research Paper Example | Topics and Well Written Essays - 2500 words

Communication Barriers - Research Paper Example   Communication is a very important skill since it plays a decisive role in determining people’s tendency to be productive in the workplace, neighborhoods, classrooms, and all kinds of settings. The communication skills of an individual affect his/her own as well as the organization’s effectiveness as a whole (Brun, 2010; Summers, 2010). Although many people can communicate enough to convey their meaning and perceive others’, not many people are able to communicate effectively. Lack of effective communication is one of the most fundamental factors that inhibit the effectiveness of an organization (Lutgen-Sandvik, 2010). The process of communication involves encoding and sending of the messages by the senders and decoding of the messages by the receivers (Lunenburg, 2010, p. 2; Ergen, 2010, p. 2). Interferences in the process of communication reduce the effectiveness of communication and may even distort the process altogether. ... ess of communication, it is imperative that senders and receivers develop the skills to handle the different kinds of barriers that distort the process of communication (Lehman and DuFrene, 2008). Barriers experienced in the process of communication are of different types that include but are not limited to verbal, nonverbal, external, and internal. Types of communication barriers Verbal barriers Verbal barriers in communication are caused because of inadequate vocabulary or lack of knowledge of the other person’s language (Ergen, 2010). Verbal barriers in communication are typically experienced in culturally diverse workplaces where workers belonging to different cultures and having proficiency in different languages have to interact with one another in a standard language according to the policy of the organization. Even if the vocabulary is enough to carry out the conversation, the differences of dialects and speed of speech pose difficulties in achieving effectiveness in c ommunication. For example, Indians’ way of speaking English is significantly different from that of African Americans’. Even within the native population of America, a range of regional dialects of English prevails. Differences in perception are also characterized as verbal barriers in communication. Differences in perception are influenced by socioeconomic background, educational background, age, experiences, and culture. People from different age groups have different levels of maturity that cause them to voice different opinions that can often be conflicting with one another’s. Differences in socioeconomic status and educational status pave way for the development of inferiority or superiority complexes among the interacting partners that reduce the effectiveness of communication.

Climate and Polar Maritime Air Essay Example for Free

Climate and Polar Maritime Air Essay To what extent is the climate of the British Isles a product of the air masses that affect it? Climate is defined as the weather averaged over a 30 year period, with weather being determined by temperature, humidity, wind and precipitation. The climate in the British Isles is described as cool temperate western maritime climate, although there are regional differences in climate across the British Isles; with average temperatures ranging from -0.2 to 20.9 degrees Celsius. The climate of the British Isles is influenced by the movement of five major air masses. However, it is also influenced by other factors, including its topography, ocean currents, latitude, and weather systems. Firstly, it can be argued that air masses play a large part in the overall climate of the British Isles. Air masses are large bodies of air with reasonably uniform temperature, pressure and humidity throughout. There are five main air masses that influence the climate: tropical maritime(TM), polar maritime (PM), tropical continental (TC), polar continental (PC) and arctic maritime (AM). The direction of the air masses can be seen in the diagram below. Tropical Maritime brings warm moist air from the Atlantic Ocean. This warm air hits areas of high relief in western England and Wales, causing the air to rise, which means clouds form. Areas of high relief in the west of England include Dartmoor and Exmoor. The air is very moist as it is from the ocean, so there is lots of precipitation. This wind is warm, which means that is has a warming affect in the winter, however in the Summer because the land has a lower specific heat capacity, it heats up more than the Atlantic ocean. Therefore it has a cooling affect in summer. Tropical Continental air masses bring hot and dry air in summer. This causes high temperatures with very little precipitation, and is the reason for heat waves in the British Isles. For example the heat wave in July 2013, where temperatures reached 33.5 °C . Polar Maritime air masses bring cold moist winds as they originate from a north westerly direction, over the Atlantic Ocean. This therefore causes very cold wet weather in the British Isles, especially in the westerly parts of the British Isles where there is high relief causing precipitation. Polar Maritime air is dominant over the winter season. Polar Continental air masses originate from high latitudes such as Siberia so therefore bring very cold conditions with them, however as they come from land not ocean, the air masses bring dry conditions. Arctic air  masses originate over the Arctic Ocean where high pressure dominates. The air masses bring extremely cold temperatures, however is only dominant in winter, and sometimes in spring. However this air mass is more likely to affect the climate in Scotland, and northern England, as it has come from a northernly direction. Overall this shows that air masses do play a significant role in the overall climate of the British Isles, however some air masses are more dominant than others in different seasons, and some air masses are dominant in different areas of the British Isles. The climate of the British Isles is also greatly affected by weather systems such as depressions. Mid Latitude depressions are formed over the Atlantic Ocean on the Polar front. They move in an easterly direction across the British Isles. The depressions are low pressure systems that are formed when moist, warm â„ ¢ air meets drier, colder PM air. The warm, moist air is forced upwards, by the colder denser air. The Coriolis effect causes the air to rotate in an anticlockwise direction. The jet stream is also involved as it moves the depression from west to east. The climate associated with depressions is strong winds, clouds and precipitation. However the climate is dependent on which air mass is over the British Isles. Polar maritime air brings average temperatures for the season in winter, around 5 °C-8 °C in January, but cooler temperatures for the summer season, at around 16 °C to 18 °C in July. This air mass also brings lots of precipitation. Tropical maritime air brings humid and mild weather in winter, with temperatures averaging at around 12 °C-14 °C in January. Tropical maritime can also bring thunderstorms , due to the humidity and low pressure. An example of when a depression has greatly affected the British Isles was the Great Storm in 1987. This fast moving depression caused wind speeds of up to 81mph. The British Isles experienced lots of rainfall, and there was even an increase in temperature by 6 °C in places, where the warm front was situated. This shows how depressions can have great impacts on the climate of the British Isles, however this large depression is not common, so does not usually affect the climate. Overall, depressions have a great impact on the climate of the British Isles both in winter and summer, however it can be argued that air masses play an important role in the formation of depressions, so this also shows that air masses indirectly affect the climate. The British  Isles has a latitude between 50 °N and 60 °N. This has a great impact on the climate that it experiences, meaning that the latitude is another factor that will influence the climate of the British Isles. The latitude of an area will affect how much insolation it will receive. This is due to the angle of incidence, which can be see in the diagram below. A larger angle of incidence will mean that the insolation from the sun will only disperse over a small area, whereas a small angle of incidence means the same amount of insolation will be spread over a larger area. At a 30 ° angle, a one wile wide ray of insolation will be dispersed over a two mile radius, whereas an angle of incidence of 90 ° with the same ray of insolation will be dispersed over a one mile radius. Higher latitude have smaller angles of incidence, meaning that they will receive less insolation. Therefore the latitude of the British Isles means that there will be temperate conditions. It is not likely that the British Isles will experience a very hot climate due to the fact that id does not receive enough insolation to heat up the surrounding air and ground. This can be seen if you compare the average yearly temperatures of the British Isles compared to Somalia, which is found at a lower latitude of 2.03 °. The British Isles has an average temperatures ranging from 8.5-11 °C. In contrast Somalia has temperatures around 24-31 °C. This demonstrates how that latitude of an area can greatly impact the temperature, which means it affects the overall climate of the area. This shows that latitude is a factor other than air masses that will impact the climate of the British Isles. Altitude is another factor that influences the climate of the British Isles. On average the air temperature falls by 0.65 °C every 100m rise in altitude. This is due to the fall in pressure as the altitude increases, meaning molecules have less kinetic energy. For example Ben Nevis has a height f 1,344 metres, and has an average annual temperatures of -5 °C, compared to the British Isles which has an average annual temperature of around 8.5-11 °C. This shows that altitude has a direct impact on the temperature of the British Isles, so areas of high altitude in the west of the British Isles, such as Cambrian will have lower temperatures. The altitude of the British Isles will also cause precipitation, as when moist air masses move across areas of high relief, the air masses are forced upwards, where the  cool condense and form clouds. For example in Wales the Cambrian mountains receive over 100mm rainfall per month all year round. This is due to the tropical maritime and polar maritime winds bringing moist air. Overall this shows that altitude can have a large impact on the climate of the British Isles, however air masses are also involved in this, which demonstrates that air masses still play a significant role in the overall climate. Lastly, ocean currents are another factor that have a large impact on the climate of the British Isles. The most significant ocean current is the Gulf Stream, which . Gulf Streams are influenced In conclusion, the climate of the British Isles is a product of air masses so a large extent. Although there are many other factors that also affect the climate, air masses are also involved in these factors, such as the formation of depressions, or the movement of ocean currents. Therefore air masses so also indirectly influence the climate of the British Isles, meaning that they play the most significant role in affecting the climate.

The Use of Symbolism in T.S. Eliots, The Love Song of J. Alfred Prufro

The Use of Symbolism in T.S. Eliot's, The Love Song of J. Alfred Prufrock A well-written poem is built out of levels. Each level alludes to the next until the ultimate discovery of the poet's message. "The Love Song of J. Alfred Prufrock," by T. S. Eliot, provides a perfect example of a well-crafted poem comprised of sequential levels, also known as a framed story. At the level just below the very surface, the poem obscurely tells the story of a failed lobster prophet, resurrected from the dead to warn other lobsters of the cruel fate that awaits them in the event of their capture. In the course of the story, the lobster prophet falls prey to the harvest of a lobster catcher and is then sent to a restaurant as food. While in the tank with the other lobsters, he reflects on and laments his life. This interpretation serves as a vehicle for presenting the true message of the poem, which exists on the next level, to the audience. The story of the lobster represents Eliot's own fear of people overlooking the messages he attempts to convey in his poetry. Even th ough he has learned this lesson from previous poems, he feels an attempt to save his future poems is futile in the same way as one lobster saving another is futile. One indicator that the lobster interpretation exists at the level below the surface of the poem is the yellow fog that fills the "... sawdust restaurants with oyster-shells" (Eliot L. 7). The persona describes "The yellow fog that rubs its back upon the window panes / ... Lingered upon the pools that stand in drains" (Eliot LL. 15&18). The yellow fog from the passage is the steam from a restaurant's lobster pot that boils and cooks the lobsters. The yellow fog receives its color from the dim yellow lighting of... ...e, inside the obscurity of the poem at its most superficial level, like the abuseds' half of the ox. Eliot is afraid that the audience will mistake the obscurity of the poem as the best part, and overlook the hidden good on the inside, just as the abusers' did with their half of the ox. By wrapping one thing inside of another in this way, Eliot builds an excellent compilation of levels into one, well-written poem. Works Cited Eliot, T. S.. "The Love Song of Alfred J. Prufrock." Making Literature Matter: An Anthology for Readers and Writers. 2nd Ed. Schlib & Clifford. Boston: Bedford, 2003. 851-855. Hesiod. Theogony. Trans. Apostolos N. Athanassakis. Baltimore: John Hopkins University, 1983. Hesiod. Works and Days. Trans. Apostolos N. Athanassakis. Baltimore: John Hopkins University, 1983. Holy Bible. King James Version. Nashville: Thomas Nelson, 1984.

The Conqueror And King: Alexander The Great

Alexander the Great, as his name connotes is probably one of the greatest military leaders and conquerors in the history of the world. At a very young age, he was able to put much of the Hellenistic world under his control extending over 3,000 miles from Greece to India (Cummings, 2004). The unification of the numerous Greek city-states under the father of Alexander, Philip II of Macedon was attributable to the the great conqueror who took control over these lands that the Persian army used to control. These include Anatolia, Syria, Phoenicia, Judea, Gaza, Egypt, Bactria and Mesopotamia (Shone and Odgens, 2005).Alongside this, he extended the boundaries of his own empire reaching as far as Punjab (now a province of Pakistan) in the Indian subcontinent. These military achievements of Alexander the Great did not stop here. If he had not died at a very young age, Alexander the Great could have conquered the European lands (Tarn, 1979). He also wanted to continue his conquests by explori ng eastwards, hoping to find the end of the world which had been made known to him by his tutor, the great philosopher, Aristotle. Alexander’s tutor once told him tales of where the lands and the great oceans begin.It was also Aristotle who influenced the young prince greatly on how to behave properly, especially in dealing with women. His great respect for women has been very evident even during his adulthood (Syversten, 1997). In his conquests of new lands, Alexander encouraged the inclusion of foreigners into his army which is basically the reason why some scholars consider him to be a ‘policy of fusion (Cummings, 2004). ’ With this, he also encouraged the intermarriage between his army and foreigners, which he also engaged in by marrying Roxanne, the princess of Bactria, one of the present provinces of Afghanistan.Because of this, the military conquests and achievements ushered in what came to be known as the Hellenistic age, a fusion of Greek and Middle East ern culture (Gunther, 1963). In Afghanistan, for example, the rulers had combined Greek names with their own names. Having lived a life that was full of military achievements and accomplishments, though shortly lived made Alexander a person of vital importance not just in the history of the Greek culture but the history of the world as well. He has also appeared to be a legendary hero in the person of the Homeric hero, Achilles (Green, 1970).The Achievements of Alexander the Great The birth of Alexander the Great on the twentieth of July to Philip II of Macedonia and his fourth wife Olympias in Pella, Macedonia in Northern Greece happened to be the same day when the temple of Artemis has been raised to the ground- a good omen of how great the young prince would be (Robinson, 1963). Aside from this, he could have inherited the military skills and achievements of his other relatives. His father, like him was a great general and organizer. Similarly, Pyrrhus of Epirus was his second co usin (O’Brien, 1992).As a child, it has been said that Alexander would often get disappointed whenever he learns of his father’s successful conquests of new lands, thinking that there would be no more lands left for him by the time he sits on the throne as king (Syversten, 1997). By the time he reached thirteen, the young prince matured, thanks to his education under Aristotle. It was because of his education under Aristotle that he became interested in philosophy, literature, philosophy, countries, ethics, politics, etc.He also developed a love for the works of Homer and the Heroic Age (Pinkerton, 2002). His love for Homer’s the Iliad was the reason why he regarded Achilles to be his role model, and it was because of this that the young boy became fearless and strong which he demonstrated by riding Bucephalus, the horse no one ever dared to touch (Pinkerton, 2002). At the age of sixteeen, King Philip II placed great responsibilities upon the young prince. While the former has been away for a long period of time, one of Macedonia’s colonies revolted.Due to the absence of his father, the young prince took over the situation and commanded the troops to subdue the said rebellion. He was also sixteen years old when he found his first ever colony, Alexandroupolis (Syversten, 1997). Alexander became the king of Macedonia at the age of 20. During that time, the Greek city states became restless under Macedonian rule. On one of his battles in the north, fighting the Barbarians, word spread about Alexander’s death, causing the people of Thebes to revolt.Upon learning of what is happening, Alexander had to engage in harsh measures to quell the rebellion. From then on, no one ever questioned the capacity, strength and efficiency of Alexander as a military leader (Cartledge, 2005). The young king then went on with his conquest of Persia, one of the dreams his father had, also knowing that he could not have real power with Darius, the gre at king of Persia around (Robinson, 1963). He defeated the great Persian ruler at the battle of Issus in 333 BC for the second time and in November of that same year, he was crowned as King of Persia (Stoneman, 1997).It was also in that time when he reached the Indian subcontinent where he defeated Porus, an Indian prince. Although he planned on taking on what lies beyond the Ganges River, Alexander had to go back as his army mutinied against him (Cummings, 2004). He was able extend his empire up to this part because of his marriage to the Bactrian princess, Roxanne (Gunther, 1963). The journeys of Alexander the Great led him to discover numerous cities and colonies. The most popular of them all, is perhaps the city which bears his name, Alexandria.The people in Egypt welcomed the Macedonian king hospitably, having despised their Persian rulers and crowned him as their pharaoh (Syversten, 1997). Egypt then became the center of learning and commerce because of its strategic location (Robinson, 1963). The greatness of Alexander, however started to diminish as he was continuously losing the support not just of his army but of the Macedonians as well because of his adoption of Persian ways (O’Brien, 1992). On July 10, 323 BC, a month before his 33rd birthday, Alexander the Great died.Some say it was because of malaria or other types of sicknesses while others theorize it to be caused by poisoning. Some say this was due to some people’s discontent with his rule, especially the sons of Antipater, the viceroy of Greece. With no legal heir to inherit his vast kingdom which extends from Greece to India, the empire of Alexander the Great has been distributed to his generals. Having conquered vast territory within a very short lifetime, Alexander the Great remains to be the greatest military commander and conqueror in the history of the world.References Cartledge, P. (2005). Alexander the Great: The Hunt for A New Past. US: Vintage. Cummings, L. V. (2004). Alexander the Great. USA: Grove Press. Green, P. (1970). Alexander the Great. USA: Cengage Learning Gunther, J. (1963). Alexander the Great. USA: Random House. O’ Brien, J. M. (1992). Alexander the Great: The Invisible Enemy: A Biography. UK: Routledge Pinkerton, J. (2002). Biography of Alexander the Great. Retrieved October 4, 2007 From http://mi. essortment. com/alexandergreat_rhqk. htmRobinson, C. A. (1963) Alexander the Great: Conqueror and Creator of A New World. USA: F. Watts Publishing. Shone, R. and Odgens, C. (2005) Alexander the Great: The Life of a King and a Conqueror. USA: Rosen Classroom. Stoneman, R. (1997). Alexander the Great. UK: Routledge. Syversten, T. (1997). The Rise and Fall of Alexander the Great. Retrieved October 4, 2007 From http://members. aol. com/tomstp9/alex. html Tarn, W. W. (1979). Alexander the Great. Volume II: Sources and Studies. USA: Cambridge University Press

Plato the Republic Essay

Art has always been controversial in a society because of the many different ways the artist tends to express themselves. Plato, who helped lay the foundation for western culture, saw the problems in art over 2,000 years ago. Plato’s The Republic is a series of books that discusses the republic that Plato is trying to create. In each book Plato touches on different topics dealing with the art, that he feels effect society then. Today, some of the points that Plato argue can still be argued. Plato looks only at the negative effects that art can have, rather than the positive effects. In Book II, Plato focuses on fictitious stories told to children while their growing up. Plato’s first plan is to â€Å"create a censorship of the writers of fiction† (Plato 13). The job of these people will be to pick which stories are â€Å"good â€Å"and which stories are â€Å"bad†. For some people, books like Harry Potter are good and for others it is bad. The point is that one person’s definition of one thing might be the antithesis of another person’s definition. The censorship of writers can be both useful and not useful. The censorship of writers can be useful, because it might keep certain arts out of the child’s hand. It could be not useful because, the parent will make the ultimate decision if the child will hear or read the story. The next point is what makes the people chosen qualified to select what the children should hear, or not. Once again, it brings up the point of people having their own definition of good and bad. In society today, there are ratings to television shows and movies. Some are not rated for children but in the end the parent makes the decision on what the child is allowed to watch. So instead of having a censorship committee, he should educate the parents more. Plato then goes to talk about the effects of letting children hear tales by saying â€Å"and shall we just carelessly allow children to hear any causal tales which may be devised by causal persons, and to receive into their minds ideas for the most part the very opposite of those which we should wish them to have when they grow up† (Plato 13). This shows how Plato only looks the negative effects of art. The positive about having villains in art is they give the children an example of what not to be. Also having villains in art it allows the children to be able to recognize what is bad, and who are bad people. For example, in Little Red Riding Hood, it teaches a child lessons such as do not talk to strangers, and listen to the parents. It also shows children the consequences for not listening to their parents. In Book III, Plato focuses on imitation. Plato goes on to talk about how after imitating for so long it becomes natural for the person â€Å" did you ever observe how imitations, beginning in early youth and continued far into life, at the length grow in habits and become a second nature affecting the body, voice, and mind† (Plato 15). It can be argued that just because you imitate something does not mean that is who the person is. For example, there are plenty of actors who have been acting their whole life, who do not take the roles portrayed the home. Meaning that the roles that the person play in films is not the role they play in their everyday life. Plato then goes to talk about the roles that a person should imitate â€Å"when he comes to a character which is unworthy of him,[then] he will not make a study of that† (Plato 16). Plato feels that a good person should imitate roles that are only good in nature. Once again Plato fails to realize how a person imitating something bad could have a positive effect on the people. Imitating can have positive effects on society by allowing them to see what is not good for a society. In some cases, the only way to show what something is to imitate it, because it is no longer around. For example, slavery is no longer around, so you most likely cannot find a slave, so you have to imitate it. The topic Plato touches on is having a person do only one job when he says, â€Å"we shall find a shoemaker to be a shoe maker and no a pilot also† (Plato 17). Plato fails to realize that the person may not be imitating but may in fact be able to do more than one things well. This goes back to â€Å"one man can only do on thing well and not many† (Plato 14). Throughout this book, Plato only looks at person doing more than one thing as imitating, and not as being who they really are. In Book IV, Plato focuses on how new music affects the state. Plato wants music to stay the way it has always has been, because Plato fears that when new music comes about the laws of the state changes with it â€Å"when the modes of music changes, the fundamental laws of the state always change with them† (Plato 8). What Plato means is that when new things come about people began to rebel against society, and do what they want. Society does change, but it does not become corrupt. Society changes because new things become accepted such as new styles, slang, and etcetera. According to Merriam-Webster dictionary, corrupt means to change from good to bad in morals, manners, or actions. Society was never good in the beginning for it to become corrupt because of music. Not everyone in society started off having good morals, manners, or action. No one is perfect all the time, and neither is a society. In a society there will always be people who break the laws. Just because music changes does not mean society completely changes with it. In today’s society with the hip hop era there is a lot of things that are done now that would not have been done twenty years ago. For example rappers today call females derogatory names, and now a lot of females are excepting to be called those names. While some females are proud to be called those names, other not so much, and they stand up for what they believe in. Plato then goes to say that it is the guardian’s responsibility to pick what is right for the child to hear â€Å"our guardians must lay the foundations of their fortress in music† (Plato 18). This goes back to book II, were the parent will pick what they feel is right for the child to hear. The parents should be educated on the effects that the music can have on the child. Even though music can have no direct effect on one child’s life, it could have an indirect effect. It could have an indirect effect, because of the people who have the direct effect pass it on. While the music can have no direct effect on a child, Plato feels that the child should still be taught on what can be sung at home, and what can be sung at church. For example it is reasonable to sing a gospel song in church, but not a song by Lady Gaga, because it is not appropriate for church. Plato focuses on how new music changes society in negative way, but never says how new music can help society. New music can help society by bringing about new ideas, bringing people together, and it gives the people a sense of expression. According to emedexpert. om, music can help with blood pressure, the heart, and memory. So music is not just something for the soul, but it also helps heal the body. In Book X, Plato focuses on poets and poetry. Plato feels that poetry is an imitation of the soul; he feels that it portrays a bad part of the soul. Plato argues that the soul is quiet and stable. By quiet and stable Plato means that the souls have no emotion, and should not act angry, or any other way that can be seen as bad by sayingâ€Å" and he is also like him in being concerned with an inferior part of the soul† (Plato 29). For some people poetry is an outlet for people to express themselves, and get their angry and frustrations out. Plato also feels that it poet write about things that they have no knowledge of â€Å"the poet is like a painter who, as we have already observed, will make likeness of a cobbler though he understands nothing of cobbling; and his pictures is good enough for those who know no more than he does, and judge only by colors and figures† (Plato 24). No one can judge whether a person’s poetry is true or not, most likely no one knows the person personally to make that judgment. It might be things that the poet writes about that happened years ago. He feels that Poets cannot be factual educators because they do not know what is good. Poetry is an art that is supposed to felt, and it supposed to bring out the bad part of the soul, because it is the part that needs to be expressed. So Plato’s argument about the soul being stable and quiet is false, because nobody is happy all the time. Plato believes that once one gets in touch with their angry side, one will start to become an angry person, and that poetry will not be entertainment, but the way some people handle situations in life. Plato is so convinced that poetry is so bad for the soul, he never talks about how it could heal the soul. Poetry can help heal the soul by letting out built up emotions. Plato banishes poetry for the republic because they are unwholesome and dangerous. In the end, Plato has set rules and banned the people and arts that he does not want for his republic. Plato’s republic will be very simple, and will not allow hardly any new art. No new music will be allowed for the fear that it will corrupt the state. No poetry will be allowed for the fear of letting people getting in touch will their emotional side. Overall, Plato fails to do what he planned on doing, and that is improving society. Throughout The Republic, Plato keeps the same narrow mind set by not seeing the good in art. He failed on improving society by failing to see how the arts can help him change society, rather than corrupt society.

DNA in the Court essays

DNA in the Court essays DNA is somewhat new in the forensic world. Before DNA, people were tried and convicted based on fingerprint analysis, the Greiss test, and lie detectors. However, all of these procedures have proven to be less reliable than DNA. DNA is the genetic make up of a person. In the book article DNA in Court by William Tucker, Tucker pointed out that no two people, except identical twins, have the same genetic makeup (Tucker 577). This is helpful because it means that there will be less people falsely convicted of crimes. Therefore, it is not the DNA evidence that is being debated; it is the procedures that are followed that are being debated. Samples could be accidentally switched or mislabeled- any number of things might happen. As a result of all this an innocent person might be convicted of a crime (Tucker 581). Tucker believes that the only problem with DNA testing is that false positives could send an innocent person to jail. Everyday on the news or in the newspaper, one hears about another person being released due to conclusive DNA evidence that clears this person. Another major problem that arises in forensic DNA typing is contamination, stated Peter J. Neufeld and Neville Coleman in When Science Takes the Witness Stand (Neufeld Coleman 571). That person released may have been cleared of the crime they were originally charged with. However, what if they had committed the crime? Now this person is walking the streets and cant be tried again. Any number of things could have happened to the DNA sample. Bacteria could have affected it. It may have been mislabeled or the chart may have been misread. This is an example of a false negative. This person can now go out and hurt or kill another person. According to Neufeld and Coleman, a company named Lifecodes was declaring DNA matches outside the five percent range of error. In a blind test, ...

iPad 2.0 could herald the paperless office (at last) - Emphasis

iPad 2.0 could herald the paperless office (at last) iPad 2.0 could herald the paperless office (at last) Printer manufacturers must be getting a bit twitchy about the iPad. Or if theyre not, they should be because it could well make a serious dent in their profits, writes Rob Ashton. Generally, Im in the pro camp when it comes to technology. Ive bought a fair few examples over the years. And although I discarded some once the novelty wore off, others became an integral part of my life. The iPhone could have been invented just for me. I realise that not everyones like this. And even I admit that modern technology is often no substitute for more traditional devices. But in business, technology tends to be adopted wholesale when theres a sound financial reason for doing so. And thats why I think we might see a dramatic reduction not just in paper usage but in printer-toner sales in the next few years. It wasnt so long ago that we used to send documents to each other in the internal mail. Now were much more likely to email them. Yet most people still tend to print them out to read them. Despite the cost and the terrible waste of paper, we still like flipping through the real thing. But the business world may not be far behind the newspaper industry in seeking to cut the use of paper. This is because there are huge potential cost savings to be made if technologists could produce a way of reading onscreen that more people would accept. Influential technology blog Silicon Alley claimed last year that printing the New York Times costs twice as much as sending every subscriber an Amazon Kindle e-book reader on which to read the electronic version. Now universities in the US are experimenting with delivering textbooks this way. Just before the iPads launch, the technology was already there for acceptable forms of electronic reading. The worlds biggest technology show in Las Vegas earlier this year was awash with electronic alternatives to paper. Electronic paper or e-paper, as its inevitably being dubbed, helps overcome objections from people who prefer the look and feel of real paper rather than a chunky electronic device. And documents displayed in this way should be much easier to proofread. But problems with lighting mean that, at present, electronic paper can display only black and white images, as can e-book readers such as the Kindle. Such technology relies on electronically magnetised ink, which also needs good lighting conditions to be readable. The iPads colour screen and LED back-lighting get round these problems. And while some have commented that these cause eyestrain, ophthalmologists have disputed this. Whats more, the iPad electronically reproduces the action of flipping through a document, bringing the experience a step closer to the real thing but without the waste of printing. If the iPhone is anything to go by, it will probably be the second-generation iPads that truly find popular appeal, once Apple have ironed out any post-launch teething problems. But whether e-ink, iPad or iPad 2.0 wins the day, the paperless office may at last be just around the corner. iPad 2.0 could herald the paperless office (at last) iPad 2.0 could herald the paperless office (at last) Printer manufacturers must be getting a bit twitchy about the iPad. Or if theyre not, they should be because it could well make a serious dent in their profits, writes Rob Ashton. Generally, Im in the pro camp when it comes to technology. Ive bought a fair few examples over the years. And although I discarded some once the novelty wore off, others became an integral part of my life. The iPhone could have been invented just for me. I realise that not everyones like this. And even I admit that modern technology is often no substitute for more traditional devices. But in business, technology tends to be adopted wholesale when theres a sound financial reason for doing so. And thats why I think we might see a dramatic reduction not just in paper usage but in printer-toner sales in the next few years. It wasnt so long ago that we used to send documents to each other in the internal mail. Now were much more likely to email them. Yet most people still tend to print them out to read them. Despite the cost and the terrible waste of paper, we still like flipping through the real thing. But the business world may not be far behind the newspaper industry in seeking to cut the use of paper. This is because there are huge potential cost savings to be made if technologists could produce a way of reading onscreen that more people would accept. Influential technology blog Silicon Alley claimed last year that printing the New York Times costs twice as much as sending every subscriber an Amazon Kindle e-book reader on which to read the electronic version. Now universities in the US are experimenting with delivering textbooks this way. Just before the iPads launch, the technology was already there for acceptable forms of electronic reading. The worlds biggest technology show in Las Vegas earlier this year was awash with electronic alternatives to paper. Electronic paper or e-paper, as its inevitably being dubbed, helps overcome objections from people who prefer the look and feel of real paper rather than a chunky electronic device. And documents displayed in this way should be much easier to proofread. But problems with lighting mean that, at present, electronic paper can display only black and white images, as can e-book readers such as the Kindle. Such technology relies on electronically magnetised ink, which also needs good lighting conditions to be readable. The iPads colour screen and LED back-lighting get round these problems. And while some have commented that these cause eyestrain, ophthalmologists have disputed this. Whats more, the iPad electronically reproduces the action of flipping through a document, bringing the experience a step closer to the real thing but without the waste of printing. If the iPhone is anything to go by, it will probably be the second-generation iPads that truly find popular appeal, once Apple have ironed out any post-launch teething problems. But whether e-ink, iPad or iPad 2.0 wins the day, the paperless office may at last be just around the corner.

Ancient Chinese Contributons Essay Example | Topics and Well Written Essays - 750 words

Ancient Chinese Contributons - Essay Example The top ten ancient Chinese invention and include paper, money, iron and bronze, gunpowder, printing press, umbrellas, clocks, compasses, porcelain, and alcohol (Van et al., 2010). Beginning with a close look at the invention of the clock, we find out that researchers claim the invention of the first clocks was the doing of a man who bore the name of Yi Xing. This man was a Buddhist monk and a mathematician belonging to the Tang Dynasty (618-907). History claims that Yi’s clock operated with water that steadily dripped on a wheel that made a full revolution every twenty-four hours. Prior to Yi’s clock, other inventors later came up with different ideas of creating clocks but still maintained Yi Xing’s clock design. However, an astronomer and mechanist named Su Song of the Song Dynasty (906-1272) years later created a more sophisticated clock that eventually developed into the modern clock. The other crucial invention from ancient China was harvesting silk and usi ng it to make clothes and paper (Van et al., 2010). The oldest silk discovery took place in Henan Province at around 3,630 BC. Silk invention did not only become a vital material for making clothes in China, but it also connected China to the outside world in terms of business. Processing of iron ore was another Chinese invention that dates back to the fifth century (Van et al., 2010). Archeological evidence confirms that iron makers used pig iron to make iron but later on advanced to steel melting. The first well-known Chinese metallurgist in ancient China bore the name of Qiwu Huaiwen of the northern Dynasty; he invented a more advanced process of making iron by using wrought and cast iron to make steel. Compass also tops the list of crucial Chinese inventions and contributions (Van et al., 2010). History claims that the ancient Chinese compasses were not specifically for navigation purposes but were rather meant to harmonize buildings and environments in accordance with the princ iples of Feng Shui’s geometrics. In addition, the ancient Chinese also invented Gunpowder in the ninth century (Van et al., 2010). The other common name of gunpowder is black powder, and it is a mixture of sulfur, charcoal and potassium nitrate. Gunpowder acts as a propellant in firearms and as a pyrotechnic composition in fireworks because it burns rapidly and generates a large amount of heat and gas. Paper was among crucial inventions made by the ancient Chinese. A man bearing the name of Cai Lun of the eastern Han Dynasty (25-220) was the man to invent the world’s first batch of paper using fishnets, tree bark, and bits of rope and rags, hence placing China in the forefront as a main contributor to the development of human civilization because paper is currently a crucial element in millions of people’s lives. Currency also originated from ancient China. The ancient Chinese did not invent currency instantly but rather used cowry shells as their means of excha nge. These individuals used cowry shells in trade until coins were introduced in around the fifth century (Van et al., 2010). Decades later, the coins advanced to bronze with a square hole and henceforth became a means of exchange all over China as well as in other countries. Porcelain is among the Chinese inventions and contributions whose main application was in the production of home ware and

Matisse The Artist Essay Example | Topics and Well Written Essays - 500 words

Matisse The Artist - Essay Example The essay "Matisse The Artist" discusses Henri Matisse and his art. This master piece is more than inspiration and a rare discovery of just how human imagination can go. Use of color is critical in expressing the view of man on the natural setting. This painting of Matisse offers a lesson about the past of visual art and origin of civilization. In this case, the painting is a lesson to successive generation on what creativity can do in reforming the socio-economic and political ideologies. The work is a sign of well-thought out application of color tone to reflect the internal feelings of the artist and provoke the emotion of the audience. The balance of color and space offers a critical role in imparting knowledge on common man about the potential of our wild imaginations. It is evident that pictures speak a thousand words and this manifests itself in this painting. The iconic aspect of Matisse as far as precision and definition of art is concerned speaks for generations to come and hold key into opening opportunities and interests for aspiring painters and sculptors. This painting explores the history of painting and significance of visual impression derived from such in-depth mental adventure. The natural look from the purity of the colors provides fulfillment and invokes the spirit of desire for art. The anesthetic effect of the painting is notable and resonates the idea of Matisse in addressing the inner view of people on the beauty of life. It is worth to note a textural variation.

Income Inequality Essay Example | Topics and Well Written Essays - 2500 words

Income Inequality - Essay Example The main reason he foresaw an evolution was due to the recurrent nature of income inequality. In an income inequality situation, the richer keep getting richer due to a better income, while the poor keep getting poorer. The gap between the top earners and the low-income earners keeps widening in an income inequality situation. In America, almost 95% of the national wealth is under 5% ownership; this situation leaves 95% of the population to scrounge for the limited 5% wealth (DeNavas et. Al, 2005). For economic inequality study, a family makes the ideal study unit. In the study, the family’s income is under analysis, and then the family members ranked from the lowest income earner to the highest income earner. After the ranking, the incomes aid in establishing a Lorenz curve that is important in analysis of income. In order for a Lorenz curve to be correct, the incomes of the family members have to be divided into fifths (Lorenz, 1905). A Lorenz curve enables analysis of data by adding the percentage value of the lowest fifth to the next higher fifth, which becomes the first point of the curve. The second point in the curve comes about through adding the first point to the middle fifth of the derived incomes. The process of plotting continues until exhaustion of all cumulative values of member incomes (Lorenz, 1905). For a perfect Lorenz curve, all members in a family would earn the same amount and the Lorenz curve would be a diagonal with the lowest point being the lower left hand corner moving progressively towards the higher right hand corner. This diagonal shows an ideal situation and it is the baseline in determining income inequality. Since not all family members receive an equal income, the Lorenz curve turns out as a curve instead of a diagonal. The area between the curve and the diagonal dictates the measure of inequality from one member of a given family to the next member (Lorenz, 1905). Income