Customer Profile Pape for La Perla Essay Example | Topics and Well Written Essays - 750 words

Customer Profile Pape for La Perla - Essay Example The fashion pipeline of La Perla products is a representation of a broad range of final and consumer goods. The firm proposes sleepwear and underwear for men and women (including bras, matching sets, briefs, lingerie, pajamas, and undershirts). The marketing line also has beauty and knitwear products (such as shower foam, body cream, and EdT) for the women. This paper aims at developing a customer profile for La Perla. The store produces skirts, pants, jeans, handbags, jewelry, blouses, dresses, tops, sweaters, coats, jackets, and shoes. La Perla positions the products within softer and sensitive to the client needs unlike compelling products the obverted sexuality in which most lingerie brands are placed. La Perla designs among women favor soft and feminine sensuality.1 The terms of service from La Perla are based on stronger points and dense storage networks within Italy with fashion stores and exclusive positioning of the central city and immediate areas. The focus also offers the convenience in terms of shopping experiences. The marketing agents renew women’s underwear merchandise up to four times each year through constant offering of consumer fresh models and other greater choices. Fabric compositions are used for the products. La Perla focuses on a market segment that allures high-quality, elegant, and luxurious products solicited from valuable fabrics. There is much input towards emphasis on artisan aspects in manufacturing immediate products as well as stressing implications on the Italian craft heritage. Leavers Lace and the Soutache process, as well as Frastaglio techniques, are illustrations of the valuable hand-made fabrics and techniques that are used in crafting La Perla products. Through the origins of corsetry, La Perla has in-depth knowledge for dressmaking as well as possession of unique â€Å"body knowledge† to enhance the female emotion in socially diverse ways. La Perla’s products are strong in development of fabric

International Business Master Essay Example | Topics and Well Written Essays - 500 words

International Business Master - Essay Example The manufacturers can alert customs about unauthorized products entering the United States, and customs will act to prevent this. However, not all people feel that these products should be excluded from the market. The idea the United States grew up around is the free market economy, and many argue that these actions are just another offshoot of this. Many people who purchase these unlicensed imports view manufactures in a hypocritical light, saying that manufactures sell off excess items in gray markets to bring up cash flows. One industry that felt this gray market bind is Apple Computes, Inc. Apple has spent quite a bit of time and money in an effort to bring up the value of the Mac and further improve the reputation of the computer and the company. Apple Computers has spent much of its time and effort focusing on providing excellent customer service and instruction in order to help people who purchase their computers better use the computers. However, gray marketers are not concerned at all with customer service quality, and this is where Apple Computers, Inc is running into problems. Customers can purchase Macs from these gray markets and then complain about the customer service presented after the computer has been purchased.