Marketing Plan. Brain Juice - 5221 Words

Brain Juice: Captivating Creativity and Rejuvenating the Brain Executive Summary BrainJuice, the singular product offering of Austin, Texas based AlphaWave Labs, came onto the market with very little promotion or marketing. Even after its entry into the market, the product has had little push from the firm itself to bolster sales or retain customers. The product is strong, as it is an all-natural alternative to prescription medication or energy drinks designed to help with focus. However, the strategy with which it has been marketed has almost failed to exist, necessitating an overhaul of the approach to increase revenues and secure enduring clientele. With promotional strategies amongst college campuses, more diverse customer†¦show more content†¦Thus, listed beliefs like â€Å"We believe America is on too many pharmaceuticals, most of which mask symptoms,† will be reworked to promote all-natural products, but not while judging the medicinal intake of others. The beliefs should focus more on BrainJuice, in asserting things li ke â€Å"We believe in the wholesome approach to treating attention difficulties with safe, all-natural products.† Moreover, the core principles of the company are all questions that the firm and the employees can ask internally to ensure quality and ethical standards. These core principles cover the areas of integrity, health, service, humility and play. The overarching idea that the company is responsible to the customer and to its investors in terms of success will remain relevant, even with a marketing plan in place, as the need to find a healthy medium between science, customer service and employee satisfaction cannot be understated. However, the focus on making it fun and playful needs to be replaced by a notion of being fulfilling or satisfying, as opposed to fun. AlphaWave Labs needs to be a desirable workplace, especially as the company continues to grow; however, the focus cannot be on fun if the company wants to remain viable amongst stiff competition with far m ore years of experience and far deeper pockets. Situation Analysis (SWOT)Show MoreRelatedConsumer Behavior : Building Marketing Strategies1246 Words   |  5 PagesMothersbaugh, and Mookerjee agree in their book, â€Å"Consumer Behavior: Building Marketing Strategies,† published in 2010 by The McGraw-Hill Companies in New York, that all marketing decisions are based on assumptions and knowledge of consumer behavior. Colour is a visual experience that we receive through our eyes. The world is shown in colour and this element it is the protagonist of many of our expressions. Moreover, our brain is programmed to react to colours. While perceptions of colour are somewhatRead MoreProject on Consumption Pattern of Soft Drinks7219 Words   |  29 PagesCONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES Guided By: Submitted By: Dr. Syamaprasad Datta Tamoghna Chatterjee (Professor) Roll No.: (0641471706) [pic] Certificate This is to certify that the project entitled â€Å"A Comparative study on consumption patterns of Soft Drinks and Fruit Juices† done by Mr. Tamoghna Chatterjee is an authenticRead MoreLiving with Attention Deficit Disorder Essay1453 Words   |  6 PagesLiving with Attention Deficit Disorder Attention Deficit Disorder (ADD) is a neurobiological disorder. Recent research shows that the symptoms of ADD are caused by a chemical imbalance in the brain. (Rebecca Chapman Booth) With ADD there is a flaw in the way the brain manages the neurotransmitter production, storage or flow, causing imbalances. It has been suggested that as many as 80 percent of ADD cases are the result of genetics with the remainder caused by toxins, trauma or illnessRead MoreComparative Study on Consumption Patterns of Soft Drinks and Fruit Juices6108 Words   |  25 PagesA COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced, With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters like: †¢ Changing consumption pattern †¢ Health factor †¢ StatusRead MoreFeasibility Study Report on Sugar Cane Juice3229 Words   |  13 PagesCane Juice Executive Summary Sugar Cane Juice Factory is one of the best industries for getting foreign earning in the short run. Basically sugar cane factory is a cottage industry but now it turning in to big industry. Because of its properties, facilities it is now gaining more and more interest of the world wide. The demand of sugar cane juice is increasing world wide. So, to meet the demand of foreign market, exporting firms are producing more sugar cane juice in newRead MoreCogave+Energy+Drink+Marketing+Plan7253 Words   |  30 PagesCogavà ©m | Agave ââ€" ¦ Coconut ââ€" ¦ Maqui Berry | | Cogavà © is an all-natural, healthy, and effective energy drink. The product strategy is defined in this marketing plan. | | Chad Rodriguez, Alvaro Alvarez, John Paul Mejia, Sabrina Casillas, Huda Tanjung | 5/26/2011 | | Table of Contents I. Executive Summary 3 II. Company Analysis 3 Mission Statement 3 Company Location 3 III. Situational Analysis 3 External Market Environment 3 Economic Environment: 3 TechnologicalRead MoreMkt 421 – Marketing Plan - Pepsi B Energy Marketing Plan: Phase One7759 Words   |  32 PagesMarketing Plan STUDENTS MKT 421 University of Phoenix DATE Professor Pepsi B Energy Marketing Plan: Phase One Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is planning to develop a sugarcane-based Pepsi energy drink consisting of vitamin B12 and other B vitamins. This newRead MoreHorror Restaurant5274 Words   |  22 PagesService: Bones n Brains --- A Horror Restaurant Service Is: The motto is FUN FOR THE YOUNG DEVILS†. The horrifying environment. Dracula, Vampires, and others at your service. Foods with a new touch and names. Amazing way of serving food. Offering a unique and affordable way of celebrating special occasions. Objective Of The Project (Mission): A new, impressive way of capturing the target market with the help of perfect marketing mix. Finding and definingRead MoreEssay about Social Consumerism: McDonalds2255 Words   |  10 Pages BEYOND THE GOLDEN ARCHES: A McDonalds Marketing Breakdown That night in my motel room I did a lot of heavy thinking about what I’d seen during the day. Visions of McDonald’s restaurants dotting crossroads all over the country and world paraded through my brain. (Ray Kroc) Kroc’s aim for McDonalds was far more than fulfilled. Today, it is the leading global food service retailer with 34,000 local restaurants serving nearly 69 million people in 119 countries. There areRead MoreHolistic Approach14986 Words   |  60 Pagesfurther asserts that this will also affect secondary illnesses without treatment due to the strengthened immune system. Holistic therapy attempts to alleviate the underlying causes of disease. The holistic approach is a specific holistic treatment plan for each patient according to his or her individual needs. These therapies go beyond standard care for illness. The Holistic Approach: According to The National Center for Complementary and Alternative Medicine, there are three standard approaches

Beowulf, The Warriors, And Their Belief System - 926 Words

Beowulf is an epic poem that has been handed down orally for centuries, but was finally written down in the eighth century. It is the story of an epic hero, named Beowulf, who travels with his men, the Geats, to conquer the many beasts who terrorize the lands of the Danes. The scops describe Beowulf as â€Å"greater and stronger than anyone anywhere in this world†(110-111). This example shows one of many qualities that make Beowulf the epic hero that he is. He uses his strength to demonstrate both the dedication and bravery needed to bring peace and justice to the people who have been terrorized for such a long time. Cultural elements exemplified in Beowulf occur in the aspects of the mead hall, the warriors, and their belief system. The first element occurs in the description of the mead hall. Right before Beowulf’s epic battle with the beast, Grendel, who has taken over many of the Dane’s possessions and has killed hundreds of men, we glimpse what life is like for the Danes when they were able to live in peace. The scops say the mead hall is â€Å"gold shining†(239) and has â€Å"beautiful walls; shaped and fastened with iron inside and out, artfully worked†(295-297) and is filled with the â€Å"harp’s rejoicing call and the poets clear songs†(4-5). Through this description, we can imagine that the Danes are a powerful and bold people. They are powerful by being able to build and retain a mead hall adorned with gold; they are bold because their mead hall is always filled with the joyousShow MoreRelatedThe Power of Faith in the Poem, Beuwulf1425 Words   |  6 Pagesby proof then one can attribute it to devotion and divine intervention. Did Beowulf achieve his victories because of his warrior skills, or because of that divide intervention? In the poem, Beowulf, this idea is brought up throughout when Beowulf is successful in his battles. According to the epic poem, it is God’s intervention that helped Beowulf. In other words, Christianity is interrelated with other ideological systems in the text such as chivalry and paganism. Furthermore, it is also indicatedRead MoreThe Religious Principles Of Beowulf1236 Words   |  5 PagesSyncretism is defined as the combination of different beliefs or practices. This term is an important topic within Beowulf, since the poem has obviously united two religious principles. Beowulf is dedicated to expressing and explaining the Germanic heroic code, but there are specific moments when Christianity and paganism over laps. Though Paganism focuses on victory, honor, and masculinity the author manages to add the act of forgiving your enemies, the significance of the monsters within the poemRead MoreThe Heroic Significance of Christ in The Dream of the Rood Essay978 Words   |  4 Pagestraditional Anglo Saxon beliefs of heroism with the image of Christ on the cross allows the poet of The Dream of the Rood to effectively communicate the benefits of Christianity to pagan warriors. By comparing characteristics, duties, and treatment of heroes in Beowulf and the Battle of Maldon to the depiction of Christ in The Dream of the Rood, it becomes evident that the image of Christ is altered to mirror that of heroic warriors. Through this melding of heroic beliefs and Christianity, the poetRead MoreBeowulf Is The Oldest Recorded Poem1328 Words   |  6 PagesThe epic poem, Beowulf, is the oldest recorded poem in English and at 3200 lines long, comprises roughly ten percent of the surviving poetry in Old English. Although written in this language, Beowulf focuses on the feats of the poem’s namesake Beowulf, a Geatish prince, and the invading Germanic tribes in Denmark. Understood early on in the poem, these tribes have a lengthy and powerful warrior culture; a culture heavily influenced by heroic virtues, blood vengeance, and paganism. Along with theseRead MoreThe Role Of Government In Beowulf And King Arthurs Society1629 Wo rds   |  7 Pages Although the role of the government found in Beowulf and in King Arthurs societies had basically the same functions (to protect the people from invasion and provide safety and order within the community), each government was set up with some drastically different ideologies. The ideologies that perhaps governed the formation of each government were defined easily by the time periods in which each work was written. Both governments describe leaders (Kings) who are honorable and kind to their peopleRead MoreBeowulf Battle Comparison1293 Words   |  6 PagesHonors 9-21-17 Beowulf Battle Comparison In his three major battles, Beowulf fights for many different reasons. His motivation varies, and as he grows older and wiser his attitude toward these battles also changes. Throughout the epic, Beowulf bradoshously beats Grendel, then more methodically murders Grendel’s mother, and with his last breathes humbly hollers for help to slay the dragon. This shows that Beowulf’s early focuses of glory and riches changes as he becomes a weathered warrior acknowledgesRead MoreThe Importance Of Heroism In Beowulf1073 Words   |  5 PagesBeowulf is a classic, epic story which theme focuses on good versus evil, â€Å"Beowulf is essentially a heathen poem† (Bodek) said F.A Blackburn because it consists of elements drawn from Anglo-Saxons culture before they were converted to Christians. It is tidily divided into three parts; The battle with Grendel, The battle with Grendel’s mother and the battle with the Dragon. The poem deals with Germanic forebears, the Danes, the Geats and the Swedes. This story features a super-strong warrior BeowulfRead MoreCanterbury Tales And Beowulf Essay1373 Words   |  6 PagesThe stories of Beowulf and The Canterbury Tales are two that have been compared for centuries. Based in two different time periods, both novels describe religion, loyalty, and distinguish social classes through characters. In the novel Beowulf, the character Beowulf is known as the â€Å"hero of all heroes,† strong, courageous, and a warrior who is willing to risk his life for his ideals. In The Canterbury Tales, there are twenty-four tales describing characters from a knight to a monk’s tale. As theRead MoreThe Merging of Cultures in Beowulf 1410 Words   |  6 Pagesstory of Beowulf represents the merging of two cultural belief systems: paganism and Christianity. Historically, the Anglo-Saxon culture was based upon pagan practices- idolatry, worship of many Gods and a specific warrior’s code of conduct. Beowulf was born of this culture as a legend passed down through centuries by oral tradition until shortly after their conversion to Christianity. It was finally preserved in written form by an obviously Christian author in an attempt to unify the two belief systemsRead MoreKeeping Briton’s Religious Origins Alive through Ancient Literature1129 Words   |  5 Pages Furthermore, the persistence of these religious genres is evidenced in ancient literature such as Beowulf, The Myth of Arthur’s Return, or Diedru and the Exile of the Sons of Uisliu, as they retained remnants of origins of the Britons’ religious beliefs. In Beowulf, King Hrothgar, the ruler of Danes, is troubled by the rampages of a demon named Grendel. Fortunately, a young Geat warrior, Beowulf, travels from his own kingdom across the seas, to Heorot Hall offering his assistance with the pest

Brand Management Wellbeing Company

Question: Discuss about theBrand Managementfor Wellbeing Company. Answer: Introduction The study focuses on the marketing analysis of an Australian cereal product known as Weet Bix. Weet Bix from the long time is classified as the long standing product in the market not only in the market but also outside the Australian market. The brand has gained a reputation in the Australian market and has recognised as the product of choice by the Aussies. The study will focus on the product life cycle stages of the primary product of the company Sanitarium Health and Wellbeing Company. The companys most popular product Weet Bix is a low sugar and high fibre breakfast biscuit that is popular among the markets of Australia and New Zealand. In the product life cycle stages, Weet Bix is described in a proper way so that the company can formulate proper strategies to compete its attention in the market. In the competitor analysis, Weet Bixs competitors will be known that will help in building market strategies that will increase its brand image as well as market share as a whole. The perceptual map of Weet Bix will help to know the market positioning of it along with its other competitors in the market in terms of certain parameters. Product Life Cycle Stage Weet Bix is considered as the iconic healthy breakfast food among the population of Australia and New Zealand. The company has a unique sponsorship in terms of increasing market popularity. The cost based pricing of Weet Bix is related to maintain the sustainability of the brand. Weet Bix is recognized as one of the best option for breakfast for the persons who are willing to lead a positive life style. However, it can be said that the product falls in the maturity stage of the product life cycle stage (Bilir, 2014). The product life cycle stage consists of four stages such as introduction, growth, maturity and decline. The introduction phase of Weet Bix was characterised as less popular product with lower brand image and brand reputation. The price of the healthy cereal biscuit was also initially low in order to enter into the market while gaining recognition from the target customers of Australia. However, product life cycle of Weet Bix will help the company to build strategies that will help in increasing brand awareness as well as sales of the product while increasing the revenue of the company (Yang, Ryan Zhang, 2014). It can be said that the marketing strategies of the products in the four strategies of product life cycle stages are considered as different because the timeline of the products are different and the market conditions are different. It can be said that the market share of Weet Bix in different stages of product life cycle is different due to varied market conditions as well a s varied consumer responses. In the growth stage of the product life cycle, WeetBix has gained the total industry sales revenue (Karniouchina et al., 2013). However, it can be said that the total profit of the industry can be achieved in terms of the total sales of Weet Bix in the market. Weet Bix in terms of its market capture and brand recognition has reached to a level that the company has to introduce many versions of the products not only for the adults but also for the kids. In the maturity stage of the product life cycle, it can be described that, the Weet Bix has a market reputation along with a wide recognition and acceptance towards the target customers. The profitability of the company as well as the product integration and introduction of new features in the product can be a way out while increasing the sales that have been considered as levelled off (Chang, Lee Chen, 2014). However, it can be said that the different types of add on characteristics of the product will increase the brand popularity and the price is kept in reasonable along with the standard quality maintenance. As Weet Bix belongs to the maturity level, hence it can be said that occasional advertisement is essential for the vital promotion of the product. The target of the company is to st op the product for becoming into the decline stage, which is quite dangerous (Gmelin Seuring, 2014). The brand popularity of Weet Bix is not only popular in the different parts of Australia but also in New Zealand also. It is known as the budget friendly health biscuit that will use cost based pricing method while supporting its branding activities. It can be said that the health biscuit of Weet Bix is the most popular breakfast cereal for almost 30 years of its establishment. It has been accepted the fact that the company has potential buyers and is accepted by the people of all categories. The main target of the company is to stand apart against its competitors in the matured stage of product life cycle. The sales of Weet Bix is being levelled off (Hollensen 2015). Competitor Competitor analysis is an important aspect of every brand in order to sustain their position in the market. It can be said that the cereal market of Australia is trending and is captured by many brands. The consumers of Australia have a number of options in terms of choosing healthy breakfast cereals (Jian, Cai Chen, 2017). The population of the country is very health conscious and are choosing products that are healthy and do not contain fat and calorie oriented. Competitor analysis of Weet Bix is essential in order to formulate marketing strategies that are essential for the increase of substantial market share and brand equity in the Australian market (Dinnie, 2015). A company has to create an image in the market so that they can implement the market strategies of the competitive advantage. Competitor analysis of Weet Bix consists of two aspects such as direct competitors and indirect competitors. Direct competitors consist of the companies, which are responsible for the direct c ompetition with the parent company Sanitarium. The competitors of Weet Bix are Kraft Foods, Kelloggs and Dick Smith Foods. The brands of these companies are Kelloggs Corn Flakes, Crunchy nut, Coco Pops, Nutri Gain, All Bran, Uncle Tobys, Carbans, Plus, Canstar Blue, etc (Grant, 2016). However, it can be said that direct competitor companies of Sanitariums Weet Bix are Uncle Tobys Plus Range and Kellogs Nutri gain cereal. It can be said that the brand image and brand reputation of Kelloggs in Australia is more than that of Weet Bix. The sales of Kelloggs in the year of 2010 are recorded as 12.4 billion. The Australian culture and tradition in the Australian households are recognised as the main criteria of choosing products. The main criteria is the health benefits of the products sold in the market (Peng Liang, 2016). The major strength of the company is its dominant position in almost 17 countries of the world along with the manufacturing plants, distribution channels and retail outlets. It has a spread over 180 countries. The strong emphasis of Kelloggs in maintaining an environmental and social responsibility to the community. However, on doing a competitor analysis, it can be said that the products of Kelloggs are higher priced compared to the price of health biscuits of Sanitarium. It is recognised as one of the weakness of the company because it will determine the shopping attributes of the consumers (Jian, Cai Chen, 2017). Competitor analysis is essential in order to formulate segmenting, targeting and positioning of the product in the market. However, it can be said that it is tough for Weet Bix in order to gain the position of Kelloggs in the Australian and New Zealand market. The position of the rival brands determines the current marketing attributes of Weet Bix in the market. However, in the market of healthy cereal biscuits in the Australian market that has much popularity (Pahnke et al., 2015). It is the reason of the product expansion of the company in the genre of different types of health biscuits. The health biscuits will develop many strategies based on the competitor analysis in order to create a market reputation as well as sales in the market. The numbers of competitors are increasing day by day hence, they should develop their brand to compete with the rival products of the country (Chen, 2014). Perceptual Map Perceptual mapping is the technique used by the companies while positioning the brand in the market. In this context it can be said that the perceptual mapping of Weet Bix is formulated which is based on certain attributes such as great tasting, less great tasting, low nutritional benefits, high nutritional benefits, etc. In terms of competition of the different types, brands present in Australia it can be said that the position of Weet Bix of Sanitarium falls under the category of high nutritional benefit with less great tasting. On the other hand, the products of Kelloggs have great tasting but they have low nutritional benefits (Mojtahed et al., 2014). Though Weet Bix has a high nutritional value, but they have a taste that does not match with the level of Kelloggs. The company can has different types of other products also that have different variants. Weet Bix has a reputed position in the Australian company. The perceptual map of the brand helps in the market positioning of the company in comparison to the different products of reputed brand in the Australian market. Perceptual map is the key of formulating marketing strategies of the company in order to position it in the market (Krawczyk Xiang, 2016). However, it is to be recommended to the company that the brand must enhance their taste in their different kinds of products in the company. Improve in the taste will help in attracting the different kinds of customers towards the health biscuit. There is also a point that usually health products are not good in taste. But due to competition in the market, the brand must improve their taste in order to attract more customers towards it. There are different kinds of brands that are present in the Australian market that has good tasty products with minimal health benefits (Bass et al., 2016). The company is focused with different health attributes but misses in the taste. It is one of the weakness that Weet Bix must consider in order to make them market rea dy. However, the reputation of the brand is also a plus point that will help in the different types of customer retention and gaining market share in Australia. Uncle Tobys Plus Range is the most popular product in this category that consists of the attributes that are acceptable by the customers and they are the consumers number one choice in terms of healthy breakfast meals for the Australian consumers (Deegan et al., 2014). Conclusion It can be concluded that Weet Bix is a popular breakfast cereal that has a market reputation in the Australian market. It can be said that in the stages of product life cycle, Weet Bix comes in the maturity stage. The competitors of Weet Bix have strong market dominance as well as different types of variants of the products. It is to be recommended that the brand must perform marketing activities that are relevant to the company as well as to the market position of the Weet Bix. The promotional strategies of Weet Bix are responsible for building the market reputation as well as the market positioning of the companies. The perceptual map of the Weet Bix is responsible for the formulation of market positioning of the brand in terms of few parameters. The parent company of the brand has many other products that are similar to the Weet Bix healthy biscuits. The new attributes of Weet Bix must be included in a way so that they can increase the popularity of the product in the Australian m arket. Traditional advertisement as well as the digital advertisements is to be focused but not as much increased level as the product is at maturity stage. References Bass, S. B., Wolak, C., Greener, J., Tedaldi, E., Nanavati, A., Ruppert, K., Gordon, T. F. (2016). Using perceptual mapping methods to understand gender differences in perceived barriers and benefits of clinical research participation in urban minority HIV+ patients.AIDS care,28(4), 528-536. Bilir, L. K. (2014). Patent laws, product life-cycle lengths, and multinational activity.The American Economic Review,104(7), 1979-2013. Chang, D., Lee, C. K. M., Chen, C. H. (2014). Review of life cycle assessment towards sustainable product development.Journal of cleaner production,83, 48-60. Chen, K. Y. (2014). Improving importance-performance analysis: The role of the zone of tolerance and competitor performance. The case of Taiwan's hot spring hotels.Tourism Management,40, 260-272. Deegan, K. C., Holopainen, U., McSweeney, P. L., Alatossava, T., Tuorila, H. (2014). Characterisation of the sensory properties and market positioning of novel reduced-fat cheese.Innovative Food Science Emerging Technologies,21, 169-178. Dinnie, K. (2015).Nation branding: Concepts, issues, practice. Routledge. Gmelin, H., Seuring, S. (2014). Achieving sustainable new product development by integrating product life-cycle management capabilities.International Journal of Production Economics,154, 166-177. Grant, R. M. (2016).Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Jian, X., Cai, S., Chen, Q. (2017). A study on the evaluation of product maintainability based on the life cycle theory.Journal of Cleaner Production,141, 481-491. Karniouchina, E. V., Carson, S. J., Short, J. C., Ketchen, D. J. (2013). Extending the firm vs. industry debate: Does industry life cycle stage matter?.Strategic Management Journal,34(8), 1010-1018. Krawczyk, M., Xiang, Z. (2016). Perceptual mapping of hotel brands using online reviews: a text analytics approach.Information Technology Tourism,16(1), 23-43. Mojtahed, R., Nunes, M. B., Martins, J. T., Peng, A. (2014). Equipping the constructivist researcher: The combined use of semistructured interviews and decision-making maps.Electronic Journal of Business Research Methods,12(2), 87-95. Pahnke, E. C., McDonald, R., Wang, D., Hallen, B. (2015). Exposed: Venture capital, competitor ties, and entrepreneurial innovation.Academy of Management Journal,58(5), 1334-1360. Peng, Y. S., Liang, I. C. (2016). A dynamic framework for competitor identification: A neglecting role of dominant design.Journal of Business Research,69(5), 1898-1903. Yang, J., Ryan, C., Zhang, L. (2014). Sustaining culture and seeking a Just Destination: Governments, power and tensiona life-cycle approach to analysing tourism development in an ethnic-inhabited scenic area in Xinjiang, China.Journal of Sustainable Tourism,22(8), 1151-1174.

Triple Bean Balance Essays - Laboratory Equipment,

Triple Bean Balance TRIPLE BEAM BALANCE The triple beam balance is a rugged, inexpensive weighing instrument. It is named for the three beams which carry weights.A. The middle beam reads only in 100 g increments.B. The far beam reads only in 10 g increments.The weights in each of these must always sit in a notch. They cannot be placed at arbitrary points on the beam.C. The weight on the front beam can be placed to read continuously from 0 to 10 grams. The Triple Beam Balance is a typical mechanical balance.It has a beam which is supported by a fulcrum. On one side is a pan on which the object is placed. On the other side, the beam is split into three parallel beams , each supporting one weight. In measuring the weight of an object, rather than adding additional weights, each of the three weights can be slid along the beam to increase their lever arm.It works just like a tetter-totter. If you have two people of unequal weight, the heavier person sits closer to the fulcrum to decrease their lever arm. Making a WeighingIn measuring the mass of any material ,you must always make............................................. two weighings!If you use a container to hold the material, you must first weigh the empty container. This weight is called the tare of the container. Then you weigh the container with the material in it. The difference between these two weighings is the mass of the material.In weighing an object directly on the pan, you must still make two weighings. The first of these is to weigh the empty pan! This must be set to read 0.00 g. The triple beam balance has a little knob under the pan which you screw in or out to set the empty balance to read exactly 0.00 g.So, in weighing an object directly on the pan, you must first Zero the balance. Only if the balance is properly zeroed, will it weigh the object correctly. The front beam is graduated in one gram units 0-10 (see numbers). Each one gram interval is further divided into 10 spaces or .1 gram. When the weight is carefully placed, its position can be estimated to .01 or .02 g.In reading any graduated scale....You read not only to the smallest graduation mark but estimate between the graduation marks.This is called reading the scale to the proper number of Sig Figs. Science